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Translating the News to something meaningful

Jessica Yellin uses her credibility for sharing “news not noise” to inform followers of the most important info/actions via Instagram.

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Jessica Yellin has grown a social media following because she “translates” the biggest news of the day into the facts and teaches her followers what the real news is and what the “noise” is. Her followers go to her to learn what’s most important so they don’t have to sort through the click bait. 

She started reporting the news about Coronavirus coming to the US on February 27th and now is sharing live-streams with experts, sharing easy to understand information about sources of information, like the Imperial College report, and sharing news from the WH. She also shares information in ways that allow followers to turn her off if they know more news will make them feel anxious. She actively communicates that she is reading/researching many sources of information and judging what is most important to for her followers to know more about.


She has cultivated trust and transparency from how she shares the news and that contributes to her followers taking Covid-19 seriously and taking appropriate actions.

Upload or share a link to this resource/message/source of information to share it with others.

https://instagram.com/jessicayellin?igshid=1t2zihf0mzbo7

Did this resource motivate you to change your behaviors?

  • Yes

In what ways did you change your behaviors as a result of this resource?

As Jessica’s reports shared more about the virus, the delayed testing and then the potential for US hospitals to become overloaded, I adjusted my opinion as well and realized the seriousness. I felt like I started social distancing too late but I believe it was earlier than most.

Did you share this information with your network?

  • Yes

In what ways did you share this information?

I learned the information that she shared, especially around the projected number of people with the virus vs. hospital beds and used that in my conversations with friends and family in hopes they would take it serious.

Where are you getting information around COVID-19?

  • Local Government
  • National Government
  • News: Digital
  • Social Media
  • WHO (World Health Organization)
  • Word of Mouth
  • Employer

What information do you feel you are missing about COVID-19?

Leading up to announcements from local government, the gossip starts to spread through group text threads. I think local government needs to be using social media to share timelines for decision-making and the decisions to mitigate false/panicked information sharing. When you can get a mass of people sharing information on social media like they are sharing memes, people will start to realize how serious this is and feel the social pressure to act with the community in mind.

What populations or personas are not currently being addressed with today’s COVID-19 information?

In my experience, I feel like my family and especially young people in states with lower numbers haven’t made the leap from “this is like a really bad flu” to “this will overload hospitals.”

What is your current profession?

Customer Experience Consultant for a tech company

In what city are you located?

Vancouver, WA

In what country are you located?

USA

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