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To make a difference, know THE difference.

We humans love to generalize. Let’s create a platform to educate people on how diseases are diferente. A cold is not a flu!

Photo of Rodolpho Cavalcanti
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“It’s nothing but a stronger cold” “it’s just a flu” 

how often did we hear these sentences back in January when corona was something distant and everything was an overreaction?

As time passes I realize that neither I nor million of other people actually know the difference between the respiratory diseases that are out there. How is a fly different from a cold? How can I make the sound decision of going to the doctor or not? How do I take better care of myself and my family when I do not know exactly what’s out there?

As I understood the differences and built the knowledge I was able to change my behavior and educate others.

Did this resource motivate you to change your behaviors?

  • Yes

Where are you getting information around COVID-19?

  • Local Government
  • National Government
  • News: Television
  • WHO (World Health Organization)
  • NGO or Non-profit Organization

What information do you feel you are missing about COVID-19?

A clear understanding about how the disease is different from what we are used to and how I as an individual can identify it, differentiate it and make better decisions 

What populations or personas are not currently being addressed with today’s COVID-19 information?


What is your current profession?

I lead an analytics team

In what city are you located?


In what country are you located?



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