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"Then I'll go out and..."

A collection of positive ideas and cues once we'll overcome Covid-19

Photo of Marzia Papagna
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In most of COVID-19 emergency scenarios information plays a crucial role by tracking the number of confirmed cases, recovered patients and death, country by country. The classification of informations have been regularly focused on Guidelines, experts's advise, updating official statistics and draconian measures that have disrupted daily life in an effort to stop the spread of COVID-19.

However, coronavirus news know how to spread smiles and bring people to the future even for just a minute, with one question: 

What's the first thing you will do after Covd-19?

The video published on, one of the main Italian newspaper, puts together the voices of a group of Italian kids and their spontaneity answering to a simple question. And that's how "the first thing" became our favourite "happy thinking" as the best positive message of information we've senn about Covid-19.

The "first thing" let people think about life returning to normal as coronavirus outbreak, in this way we can consider this video a short chance of peace and an optimistic opportunity, a sign of a positive opening towards people's future. 

We all know that dreaming to have an ice cream with friends or a walk in a park with your grandparents - as the kids say in the video - is not extremely introspective, but we all hope to return to normality as soon as possible.

For instance, in a video conference rector Maurizio Oliviero - Perugia University - was moved by his students and he added a special word of encouragement to them: "When everything will be stopped, I want to see all of you drunk, kissing on the grass".

The first thing after COVID-19 needs to be simple, normal: a hug, a coffe with a friend, the desire to stay together.

It doesn't matter if this chance will keep you happy and positive only for two minutes or for an entire day. In this moment we are living in uncertainty and it makes people paralyzed. Consequently, happy thinking it's the best exercise to stimulate our immagination.

Daily life comes to our eyes and shows the importance of freedom of doing simple things in human's scale of values, so much that "la prima cosa", the firts thing people will do once they can go outside again after the COVID-19 emergency, became a digitalnews issue on "Raccontateci tutto: tell us everything". And an hashtag, of course: #laprimacosa.

Did this resource motivate you to change your behaviors?

  • Yes

Did you share this information with your network?

  • Yes

In what ways did you share this information?

We both shared the question about "la prima cosa" - the first thing - on Social Networks, involving the Facebook pages we manage. Together with a team of psicologists, my collegue and friend Donatella have launched, a digital wall developed by Idib Group where anyone can share a happy thought about the very first thing they are planning to do after the social isolation and after the quarantine. These suggestions can be liked and shared via social media to inspire other people

Where are you getting information around COVID-19?

  • Local Government
  • National Government
  • News: Television
  • News: Digital
  • News: Radio
  • Social Media
  • WHO (World Health Organization)

What populations or personas are not currently being addressed with today’s COVID-19 information?

COVID-19 information should be designed for all the people exposed, for doctors and medical staff, for people who have a contagious disease, and for those people which do not have any access to the web 

What is your current profession?

Social communication expert

In what city are you located?


In what country are you located?


1 comment

Join the conversation:

Photo of eldy wullur

This is a hope of the wholecworld community after being gripped for a while by solitude, uncertainly and ever fear. Question when it ends ? Will return to normal ? Hopefully the nightmare ends soon. Hoping very much.