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Tapping into trusted resources

In the UK, the BBC is one of our most trusted brands. They're doing PSAs on radio stations which many hard-to-reach communities listen to.

Photo of Holly May Mahoney
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Hearing a PSA (Public Service Announcement) from the BBC (British Broadcasting Company) really grabbed my attention – it's something that hasn't been done in years. Finding novel ways of attracting people's attention through brands that they trust with large customer loyalty may be a good way to get key messages accross.

Did this resource motivate you to change your behaviors?

  • Yes

In what ways did you change your behaviors as a result of this resource?

I began to listen to the news a lot more, where as before I'd been avoiding it as I wasn't sure what was fake news and I didn't want to get 'lost' in all the content out there.

Did you share this information with your network?

  • Yes

In what ways did you share this information?

WhatsApp

Where are you getting information around COVID-19?

  • National Government
  • News: Digital
  • News: Radio
  • Word of Mouth

What information do you feel you are missing about COVID-19?

Very practical and clear advice about how we should be limiting our contact with others.

What populations or personas are not currently being addressed with today’s COVID-19 information?

My gran doesn't seem to be worried about it, and is still going outside. Of course for many older citizens, they have been through war times and so don't feel or see this to be a huge threat. How can we help them to take more care?

What is your current profession?

Service Designer

In what city are you located?

London

In what country are you located?

UK

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