Only a small percentage of our population are considered the at-risk group and might potentially die by the impacts of Covid-19. The majority of this group are old folks and sick people.
Even though Covid-19 won’t be of much harm to the majority of us, we will have to take extreme care of the weaker once in our society.
One of the things we can do right now, is increasing the distance between each other and limiting social interactions to a minimum. This will slow down the virus spreading and avoid the collapse of health systems around the world.
That being said, reality shows many people out there seem unable to change their behaviour. We’re in urgent need to raise awareness to follow instructions given by authorities.
To actually reach people, we need to trigger emotional responses.
The idea: Show people that are actually threatened by Covid-19 and let them speak up. Give the enemy a face and make things tangible.
Things we don’t see will never affect us as much as things we do see and establish a connection with.
- Interview at-risk people about their feelings
- Give them a voice
- Publish photos and videos of them and their families
- Let’s show the world the lives we can save by treating the current situation responsibly
- Distribute the content via social media ads or in-between TV commercials
Spread emotions, not the virus.
(Photo by Matthew Bennett on Unsplash)