OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign Up / Login or Learn more

Spread emotions, not the virus.

Triggering emotional responses by showing actual people that are seriously threatened by Covid-19. Raise awareness to keep social distance.

Photo of Nick Museler
0 2

Written by

Only a small percentage of our population are considered the at-risk group and might potentially die by the impacts of Covid-19. The majority of this group are old folks and sick people.

Even though Covid-19 won’t be of much harm to the majority of us, we will have to take extreme care of the weaker once in our society.

One of the things we can do right now, is increasing the distance between each other and limiting social interactions to a minimum. This will slow down the virus spreading and avoid the collapse of health systems around the world.

That being said, reality shows many people out there seem unable to change their behaviour. We’re in urgent need to raise awareness to follow instructions given by authorities.

To actually reach people, we need to trigger emotional responses.

The idea: Show people that are actually threatened by Covid-19 and let them speak up. Give the enemy a face and make things tangible.

Things we don’t see will never affect us as much as things we do see and establish a connection with.

In Detail:

  • Interview at-risk people about their feelings
  • Give them a voice 
  • Publish photos and videos of them and their families
  • Let’s show the world the lives we can save by treating the current situation responsibly 
  • Distribute the content via social media ads or in-between TV commercials

Spread emotions, not the virus.

(Photo by Matthew Bennett on Unsplash)

Upload or share a link to this resource/message/source of information to share it with others.

This idea is inspired by a newspaper article somebody shared on Facebook while scrolling through.

To stay up to date I get most of my information from the German podcast "Das Coronavirus-Update mit Christian Drosten" by NDR with virologist Prof. Christian Drosten.
I also consume reliable, independent news such as "Tagesschau" (German).

Did this resource motivate you to change your behaviors?

  • Yes

In what ways did you change your behaviors as a result of this resource?

I'm feeling very aware of my responsibilities to stay away from others. There's so much news out there about Covid-19, it's good to have 1-2 sources of reliable information.

Did you share this information with your network?

  • Yes

In what ways did you share this information?

Mainly word of mouth. We shouldn't underestimate the ripple effect here. It's important to spread the right information and validate their sources.

Where are you getting information around COVID-19?

  • Local Government
  • National Government
  • News: Digital
  • Social Media
  • WHO (World Health Organization)
  • Word of Mouth

What information do you feel you are missing about COVID-19?

I sense a feeling of uncertainty about how things will play out in the end. Since it's a new situation for all of us, it's information nobody can have right now.

What is your current profession?

Graphic Designer

In what city are you located?


In what country are you located?



Join the conversation: