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Scaling Nivi as a social vaccine: High quality, targeted health information for effective response to COVID-19 pandemic and misinformation

Nivi offers its users actionable COVID19 information via popular messaging platforms and generates anonymized insights for COVID19 response

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Populations in emerging markets where misinformation is rampant are especially vulnerable, and technical information put out by health authorities like the WHO or even a national health ministry or government body is often too technical in nature. Most individuals in these markets have very specific questions or myths and misconceptions they hold to be true. Answering specific questions with targeted information can help to open channels of communication that allows international and national health authorities to reach those most in need of information, preventive services, and curative care.

Did this resource motivate you to change your behaviors?

  • Yes

In what ways did you change your behaviors as a result of this resource?

Nivi users indicate a strong interest in actionable information including symptom screening. 

Did you share this information with your network?

  • Yes

In what ways did you share this information?

At Nivi, we are developing a global version of our automated conversations that have already been deployed in Kenya. The global version is available via Facebook Messenger. 

Where are you getting information around COVID-19?

  • National Government
  • News: Digital
  • Social Media
  • WHO (World Health Organization)
  • NGO or Non-profit Organization

What information do you feel you are missing about COVID-19?

Nivi users ask for various information needs in their questions posed to the Nivi platform in Kenya and India. 

What populations or personas are not currently being addressed with today’s COVID-19 information?

Trusted high quality information to inform individual, family, and local area responses to COVID-19 is needed. 

What is your current profession?

Health systems researcher with a PhD in epidemiology

In what city are you located?

Washington DC

In what country are you located?



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