Use the Medicare distribution to reach the over 65 most at risk with CDC curated messaging.
The Medicare distribution already exists and is currently used to transmit information to Medicare participants. This population coincides with those most vulnerable to the virus. If the CDC were to use it to distribute/push curated information it would reach this critical group. It could be done very quickly because all elements required to effect this channel already exist under the control of the federal government.
What information do you feel you are missing about COVID-19?
There is lots of “information “ but the pedigree of most of it is in question.
What populations or personas are not currently being addressed with today’s COVID-19 information?
The most sensitive population needs clear, simple, accurate information that comes consistently from a credible source.