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Reinventing an old business

We are retooling my family's 40-year old manufacturing business in NJ to produce medical protection equipment - for MDs and at-home-care.

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The Atlantic has had some good, reflective, credible articles.

Did this resource motivate you to change your behaviors?

  • Yes

In what ways did you change your behaviors as a result of this resource?

Based on the flu 1918 writings, I saw the important of sunshine & face masks, and the DIY efforts.

Did you share this information with your network?

  • No

Where are you getting information around COVID-19?

  • News: Digital
  • Social Media

What information do you feel you are missing about COVID-19?

a visual understanding of the 2nd/3rd order consequences of the younger generation's choices on the older generation

What populations or personas are not currently being addressed with today’s COVID-19 information?

We are not speaking about the poor, those who live paycheck to paycheck... and also the price of the "deniers".

I'm also concerned about people who will remain working (e.g., in the food industry, supermarkets, logistics/trucking, etc.) and will be highly exposed.

What is your current profession?

Interim CEO of a small, US-based manufacturing business.

In what city are you located?

New York

In what country are you located?



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