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Preparing India for COVID-19 Situation

Understanding the Indian Diverse population and unique constraints through Experience &Observation In the context of a Pandemic preparedness

Photo of NIDHI S
2 1

Written by

WHO Site

PUBMED Publication

Indian News Channel and NewsPaper reporting

Lancet and other Scientific Journals

Social Commentary and Editorial channel

Did this resource motivate you to change your behaviors?

  • Yes

In what ways did you change your behaviors as a result of this resource?

To think beyond my immediate pain points and think about the community where i Live in, the country, empathizing with the migrant and poor and with patients around the world. This was an opportunity to reiterate that we are all part of a larger humanity and that our actions have an impact on an entire civilization and therefore understanding and managing  our resources whether, human, technological, medical, natural is the need of the hour.

Did you share this information with your network?

  • Yes

In what ways did you share this information?

Not yet, but shall do

Where are you getting information around COVID-19?

  • News: Television
  • News: Digital
  • News: Print
  • WHO (World Health Organization)
  • NGO or Non-profit Organization
  • Employer

What information do you feel you are missing about COVID-19?

Information and statistics on the different segment of people , information on the research work and healthcare related data for India is fragmented. In order to deal with a social disease such as this COVID 19, understanding the various sections of the society, their goals, motivations and data around the population would help create a better Emergency communication and relief measure.

What populations or personas are not currently being addressed with today’s COVID-19 information?

The Migrant Population esp. the daily wage earners or people who dont have a fixed salary

Also farmers in India who are in the harvest season and do not know what is next for them

Largely the rural population is left out in the COVID 19 scenario

What is your current profession?

Design Thinking and Innovation Lead in an IT MNC

In what city are you located?


In what country are you located?


Attachments (1)

Experience Doc_V4.1.pdf

Understanding COVID from an Indian perspective Understanding the diverse population groups Seeing System Overviews Understanding Stakeholders Persona Identification based on Income Groups Sample Persona and Difference in their Motivation Observation and Experience - Summary


Join the conversation:

Photo of Susan Jackewicz

Hello @NIDHI S Your Experience Document explains an approach that can be used by everyone. While each country has different cultural beliefs, your document makes a point that’s common to all of us globally....the virus is a threat to everyone, but everyone’s experience around becoming sick is different. So we need many ideas tailored to different motivations. Thank you for your idea!

Photo of NIDHI S

Susan Jackewicz , appreciate your comments and my hope is that greater understanding of how different population groups and stakeholder experience and respond to this threat will help us perhaps to create a cohesive narrative or policy that can be implemented across the globe if and when and hopefully not we face another situation like this one in the future.