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Plain Talk

Making messages about the impact of COVID19 simple and human so that the broadest audience understands them.

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UK Primeminister Boris Johnson's one line in his press conference: " …we will lose loved ones before their time" for it's simplicity and that it was deliberately included. It seemed to be the moment that my friends and network began to take the coming challenge seriously.

Did this resource motivate you to change your behaviors?

  • Yes

In what ways did you change your behaviors as a result of this resource?

Helped validate the building concern I'd had and reduced the dissonance when talking to others that were —previously, more or less— unconcerned. I embraced an immediate need to start social distancing and with my family to begin steps for self-isolation.

Did you share this information with your network?

  • Yes

In what ways did you share this information?

I began to call and message my friends across different regions of the UK and ask them what the situation was there and how prepared they were.

Where are you getting information around COVID-19?

  • Local Government
  • National Government
  • News: Television
  • News: Digital
  • WHO (World Health Organization)
  • Word of Mouth
  • Family member whom is an

What information do you feel you are missing about COVID-19?

Clarity around mortalities in Italy / China in which ages have ranged from: 17, 20s, 30s and upwards —at odds with what I've understood by mainstream news and WHO regarding risk to those older and with underlying health issues.

I question whether I'm being told the full truth, or, if these are 'outliers' that they're being called out as such and being put into proper statistical context.

What populations or personas are not currently being addressed with today’s COVID-19 information?

Persona: Cocky Cabby

Age: 50s

They've been around the block, heard it all before, don't trust institutions and will rebroadcast their way of looking at it without much encouragement. 

What is your current profession?

(User) Experience Design Strategist

In what city are you located?


In what country are you located?

United Kingdom


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