Clear information from a trusted source of information
This was the clearest to me because it explains the virus without too many details. It's easy to understand the main information. The tone is a good mix of gravity so the information is taken seriously but also funny so you want to watch it until the end.
It also does a good at explaining how to get information or at least how to sort information. I think pointing out people you can trust, like Dr. Faucy, is key.
Finally, the fact that it's a wrap up for the week makes it more interesting than the constant flow of information we get from everywhere.
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In what ways did you change your behaviors as a result of this resource?
Before I was taking some actions to protect myself but didn't feel like advocating or policing others.
After watching this video I called my parents and my brother to share the information with them and, let's be honest, to lecture them on what they should stop doing.
What information do you feel you are missing about COVID-19?
Realistic timelines for the lockdown.
Case studies about countries that are ahead of us in terms of the pandemic.
Seeing the impact of individual actions at scale. If everybody adopts the same behaviors as you what would be the global impact.
The mortality rate for ALL ages.
What populations or personas are not currently being addressed with today’s COVID-19 information?
Millennials who don't think they are threatened by the virus, but are spreading it. Also because they will be prioritized over older people if healthcare service gets overpacked and need to make choices so I think we should make sure that my generation understands it's responsibility.
They are also very connected so it's an easy audience to target.
They also seem to be a better target than Genz who are more engaged and aware of global issues.