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No Numbers Without Context of Exponential Growth.

Humans are linear thinkers with no intuition for exponential curves, so we need to talk about 24 %growth rates, not body counts.

Photo of Matt Conway
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I know this sounds nerdy and maybe even insufferably pedantic, but it's really, really important for people to understand that explosive exponential growthrates of a virus spread can go from modest to overwhelming in the blink of an eye.  First 100K victims took 90 days to accumulate.  Going from 100K to 200K took 10 days.   To 300K just 3 days.  Knowing this can help squash the casual behavior of some people who don't take this seriously. 

Did this resource motivate you to change your behaviors?

  • Yes

In what ways did you change your behaviors as a result of this resource?

Seeing the curve and understanding how dramatically that curve changes by really, really tiny and personal decisions like meeting just one less person per day is hugely clarifying and not at all intuitive.  But true. I think others can see the light if explained correctly and visually.

Did you share this information with your network?

  • Yes

In what ways did you share this information?

private messages.

Where are you getting information around COVID-19?

  • Local Government
  • National Government
  • News: Digital
  • News: Radio
  • WHO (World Health Organization)
  • Employer

What populations or personas are not currently being addressed with today’s COVID-19 information?

Elderly.  Rural.  Folks with bad information/news consuming habits.

What is your current profession?

Design Manager

In what city are you located?

Minneapolis, MN

In what country are you located?


1 comment

Join the conversation:

Photo of Susan Jackewicz

@Matt Conway you make an interesting point about visualization of information. Not nerdy at all, if put in context of our immensely visual popular media....movies, YouTube, Instagram, halftime Super Bowl shows. We need the best ad/marketing people out there to put their minds to other than selling products/services and do more than occasional public service announcements as a pivot for a while.....