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Make the Message Accurate and Empowering. Correct false (especially unconscious) assumptions.

People taking social distancing lightly, esp while hoarding, need to be told in an empowering way that they have a simple choice to make.

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Brianna Keilar had Jake Deutsch, the Medical Director of Cure Urgent Care, answer viewers' questions. The question-and-answer format was clear and to the point, and taking viewers' questions made me realize what I didn't know and gave me practical answers.

Did this resource motivate you to change your behaviors?

  • Yes

In what ways did you change your behaviors as a result of this resource?

I had already stopped having physical contact with anyone other than my roommate, but I started encouraging others also not to be in contact with anyone other than people they already live with.

Did you share this information with your network?

  • Yes

In what ways did you share this information?

Word of mouth, how I responded to hearing from others that they were inviting people over / still having people come into their homes for non-essential reasons.

Where are you getting information around COVID-19?

  • Local Government
  • National Government
  • News: Television
  • News: Digital
  • Social Media
  • WHO (World Health Organization)
  • Word of Mouth
  • SMS Alerts

What information do you feel you are missing about COVID-19?

It should be made clear that it does NOT matter whether someone is family, a close friend, or a responsible person - NO ONE that you do not live with should come into your home because it defeats the whole purpose of distancing.

 Also, I would call it "physical distancing." The point is to stay away from each other physically - I don't know why the phrase we’re using obscures rather than highlights that. Also, we should absolutely be in VIRTUAL social contact for support and information-sharing.

What populations or personas are not currently being addressed with today’s COVID-19 information?

People in the American South. They should be made to feel empowered, and their individualism should be harnessed. Coronavirus is NOT like terrorism or other crises and it is NOT about being afraid. We can stop it all on our own by avoiding physical contact. The sooner stop being in contact with each other, the sooner it will be over. Give it to people straight, eg "If we all stayed home for 14 days, there would be no more coronavirus, because everyone who has it would either be over it or dead."

What is your current profession?

Psychology, ethics, and social responsibility researcher and consultant

In what city are you located?

Jersey City (currently / for the duration of the pandemic)

In what country are you located?

United States


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