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Lets speak the language of the masses

Language is key, be it visual or text we need to be able to simplify and popularize information if we want to reach the masses. Pop music?

Photo of Diego De Aristegui
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Infographics and memes that were intelligent but digestible by anyone

In what ways did you change your behaviors as a result of this resource?

More disciplined hygiene, less stress and more empathy.

Did you share this information with your network?

  • Yes

In what ways did you share this information?

Social media, mostly whatsapp and instagram and facebook.

Where are you getting information around COVID-19?

  • Local Government
  • News: Digital
  • Social Media
  • Word of Mouth

What information do you feel you are missing about COVID-19?

People think theres no end to this, there is. It is not the first pandemic we live.

What populations or personas are not currently being addressed with today’s COVID-19 information?

The US and countrirs who are under authocratic rule (both mentioned lack transparency and objectivity when disseminating info)

What is your current profession?

currently an MBA student at IE business school in Spain. Prior: strategy director in advertising

In what city are you located?


In what country are you located?



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