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Invest in creating content that appeals to all ages and culture without any language barrier

Add humour to messaging . Higher chance of going viral. Use too Tok and meme

Photo of Catherine James
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https://www.facebook.com/997108126967413/posts/3519683708043163/?vh=e&d=n

Did this resource motivate you to change your behaviors?

  • Yes

In what ways did you change your behaviors as a result of this resource?

It reminds us of hygiene - things we know but a reminder lest we forget. It appeals to all age groups. People are at home - it’s something that can be shared with kids too 

Did you share this information with your network?

  • Yes

In what ways did you share this information?

I work with Low wage migrant workers- mostly vulnerable to fake news, having a hard time accessing reliable information in their own language. Also a lot of fatigue around sermon like  Covid 19 posts .
we are planning to use this Tom and jerry video to grab their attention and engage them in a quiz on quirky but workable hygiene practices - like using your elbow to press a lift button .

Where are you getting information around COVID-19?

  • Local Government
  • Social Media
  • Whatsapp

What information do you feel you are missing about COVID-19?

Info on Cross country lock downs - how to get real time and realiable info before we or especially workers travel - what to expect at destination. 

What populations or personas are not currently being addressed with today’s COVID-19 information?

Low wage migrant workers surely . If they are a minority language speaker - chances are they may not get the info in their own language and may be relating on social media where fake news could be circulating 

What is your current profession?

I lead a NGO that works with migrant workers in Singapore

In what city are you located?

Singapore

In what country are you located?

Singapore

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Photo of Ashley Tillman
Team

Hi Catherine, thanks so much for sharing and I love your creative approach! Would love to learn more about your organization and how you landed on this specific, fun and creative Tom and Jerry theme?