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Humanising the reality of Corona Virus

First hand real stories told by those who have lived through an existence with Corona Virus

Photo of Trevor Brinkman
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Information needs to be interpretated, daily news cycles lead to fatigue and foreign dispatches seem too far away to be relevant. People that living in countries that haven't experienced the new reality of Corona Virus don't understand the magnitude of what is about to happen because they will never have experienced anything like it before. 


By letting people that we can all relate to, that have been through the experience tell their stories we can understand what might happen. We can empathise with human emotion. Once we have empathy and understand what has happened and what may happen the messaging around isolation, behaviour change and hygiene will resonate with the real urgency it requires. 

Upload or share a link to this resource/message/source of information to share it with others.

Did this resource motivate you to change your behaviors?

  • Yes

In what ways did you change your behaviors as a result of this resource?

It has forced a step change in how seriously I take things like hand washing, social distancing etc. 

Did you share this information with your network?

  • Yes

In what ways did you share this information?

WhatsApp

Instagram

Where are you getting information around COVID-19?

  • News: Television
  • News: Digital
  • Social Media
  • Word of Mouth
  • Employer

What information do you feel you are missing about COVID-19?

What is happening on a local level from government

What populations or personas are not currently being addressed with today’s COVID-19 information?

No major news outlets are sharing the stories from people living in affected areas, showing what a day looks like in Wuhan or Rome for a normal family would help to nudge behaviours to what is being advised by the WHO

What is your current profession?

Insight and Innovation Consultant

In what city are you located?

Bristol

In what country are you located?

UK

This inspired (1)

Pro-Tech

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Photo of Jennifer Tran
Team

This video has definitely inspired me and activated my empathy bells. I will be sharing this to my family and my Chinese Vietnamese community. THANK YOU!

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