Making validated information about COVID19 available to geographical/online communities, enabling every person to be aware, healthy and safe
We were really impressed with Kuwait’s tweaking of “Adhan/ Azaan” asking people to pray at home. It says, (AS SALAAT FI BUYUTIKUM (PRAY AT YOUR HOMES) instead of saying HAYYA ALSALLA (COME FOR PRAYERS). It is generally discussed around muslim communities globally that this has happened for the first time after the life of Prophet Mohammad PBUH. With initial disbelief, people have generally accepted however this has not been practised universally within muslim communiities in Pakistan and globally. We believe faith (all religions) can play a vital positive role in this.
In a country like Pakistan where religion plays a major role in everyone’s life and decision, a similar faith based model can be followed at urban and rural levels to restrict people from gathering at mosques and other gatherings, as well as avoid unnecessary travel. We also plan on using IVR technologies to reach out to the most remote communities.
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The Video was first shared by an unidentified person from Kuwait but it has stirred the minds of muslim communities around the world.
Did this resource motivate you to change your behaviors?
In what ways did you change your behaviors as a result of this resource?
Being a muslim, after hearing about this, I have already stopped going to the mosque. This is indeed a communication innovation and should be implemented across Muslim countries especially in the developing markets where literacy rate is a big hindrance in making people understand the seriousness of Corona pandemic.
Once Muslims see that even going to mosques has been stopped, this will also convince them to avoid gathering.
One important reason is that a majority of muslims also believe that life and death is from Allah and muslims need not to worry. While they can accept compromise on working, socialising and earning, it becomes challenging for their faith to stop coming to mosque.
Did you share this information with your network?
In what ways did you share this information?
Yes, this has been shared in our network using social media and other channels. These included WhatsApp, facebook and other social media.
There was an initial disbelief and reluctance to accept from all segments and asked for references through Quran or religious scriptures. However, upon verification, they have accepted and have also stopped going to mosque.
Where are you getting information around COVID-19?
WHO (World Health Organization)
What information do you feel you are missing about COVID-19?
We do not have a digital map and comprehensive digital platform inside Pakistan providing information regarding locations of virus and affected population. The Government website only provides broader information about the numbers and the districts and precautions.
However, population is generally not aware of geographical sites that need to be avoided in case they have to go out, in the current absence of complete lock down.
What populations or personas are not currently being addressed with today’s COVID-19 information?
The following communities are not being addressed in a concerted effort;
1. Religious leaders
2. Political leaders
3. Women, men and children (each one separately)
4. Communities of practice (factory workers, office workers, slum dwellers, villagers, health workers, hospital staff etc.)
5. Community associations
The one message fits all will not work in this scenario. We need to identify what needs to be done by whom and hence, what message has to be communicated.
What is your current profession?
I am working as development sector expert associated with CHIP Training & Consulting in Pakistan
In what city are you located?
In what country are you located?