Tell me what to do and why it matters. Simply.
The Vox chart that explains to the general public why "flattening the curve" is so critical, is simple and sticky. I found this visual effective because:
- It's visual. I am a visual learner which makes digesting complex information easier and easier to remember later.
- It's easy to understand. I don't need to be a data scientist or medical expert to understand it. The message about why I should care is very clear. This also makes it easy for me to share with people in my network, most of whom aren't data or medical professionals.
- It's credible. The data is backed by the CDC. It's embedded in a Vox article, another source I trust.
- It comes with context. Because it's embedded in a Vox article, there's more information around it that I can refer to if I want more context. It's not meant to be standalone (though it can be). I think this make me trust it even more. The article talks about the "what" and the graph talks about the "why you should care."
I've seen the hashtag #FlattentheCurve floating around everywhere which references this chart. My high school friends shared the chart. Obama shared the chart. It has no bounds of class, race, education, profession, etc. It sticks because it's ubiquitous.
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In what ways did you change your behaviors as a result of this resource?
I stayed home, encouraged others to stay home, and reached out to people I know in healthcare to say thanks for all you're doing because I know you're under pressure.
What information do you feel you are missing about COVID-19?
The latest updates of cases in my very community. I know what's going on at a global level, but feel so out-of-touch about what's going on at the local level re: how many people are getting tested, how concerned I should be for my own safety in my own neighborhood, etc. I read about confirmed cases near me through a news article that just so happened to catch my attention while scrolling.
What populations or personas are not currently being addressed with today’s COVID-19 information?
Who: Eldery and people who want to help the eldery (ie how do I take care of my grandpa while contained in my own home? What information should I be telling him to stay safe?)
How: My grandpa can't use technology apart from sending and receiving texts. If I could send him a list of info on tactical things to do supplemented with an easy-to-understand visual about why he should care, I think that would be powerful enough.