Using labour, craft skills such as gardening, sewing, woodwork etc. to productively reuse or create resources.
Wieden + Kennedy Instagram post and website -
We’re in this together. #StayHomeSaveLives
In what ways did you change your behaviors as a result of this resource?
It didn't specifically make me change my behaviour as I am already self isolating but it strongly connected with me though through the messaging, music and statistics. This motivated me to see how I could use design to make an impact.
In what ways did you share this information?
I shared it on Instagram to my friends and colleagues.
What populations or personas are not currently being addressed with today’s COVID-19 information?
I believe more information needs to be designed for iGen / Gen Z, and should be disseminated through social media. Through my personal experience, they seem the least concerned about spreading the virus and the impact this has on others.
This has also been my experience with 70+ individuals. They don't like the idea of being told what to do and believe they are unlikely to catch it. I think the best platform for this age group is the TV (for the visual impact).