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Do it for Derek/Deborah

With illness we tend to care more for others than selves (e.g. passive smoking). Real people campaign asking us to do it for the vulnerable

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I can't remember where I heard it but it was the advice to act as if you have it and don't want to pass it on to others. As well as being practically useful for reducing spread, this is a message aim at a common goal and not a selfish one - much more likely to work and drive other behaviours we want to see at this time. I have an MSc in behavioural science so can explain the mechanisms further if interesting.

Did this resource motivate you to change your behaviors?

  • Yes

In what ways did you change your behaviors as a result of this resource?

I'm isolating more than I would have otherwise. 

Where are you getting information around COVID-19?

  • National Government
  • News: Digital
  • Social Media
  • WHO (World Health Organization)

What is your current profession?

Behavioural scientist/organisational psychologist

In what city are you located?


In what country are you located?



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