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Diversity is Critical for Group Messaging

The benefits of having a diverse micro-network with which to exchange information and resources

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The best source of information has been a text thread with a diverse group of my close friends. We're all accessing information at different times and from a wide variety of sources (radio, traditional news, primary sources, etc.) and geographies (neighborhood, municipal, national, etc.). We also have a diverse spectrum of work (some unable to work from home) and family life situations (single, live-in partner, kids, multi-generational households, etc.). Having such diversity has enabled us to have a very informed conversation and since we're all close friends, we're empowered to challenge perspectives and quickly correct outdated or inaccurate information with everyone included.

Did this resource motivate you to change your behaviors?

  • Yes

In what ways did you change your behaviors as a result of this resource?

One of the participants had "inside info" in the lead up to the Bay Area's shelter in place declaration. This enabled me to prepare for the possibility of that happening in my city (Boise) and also to better understand the recommendations coming from other, more densely populated cities which have yet to take hold here. 

Did you share this information with your network?

  • Yes

In what ways did you share this information?

I shared this information with my immediate local network (family and friends) who were then able to take advantage of the network effect to convey this to their own groups.

Where are you getting information around COVID-19?

  • Local Government
  • National Government
  • News: Digital
  • News: Radio
  • Word of Mouth
  • Employer

What information do you feel you are missing about COVID-19?

There has been a lack of transparency around the few cases in the state of Idaho (8 as of last night, 17 March) that would help people better understand if their paths crossed with those infected. I envision a way in which the travel patterns could be shared in a way that still protects the PHI of the infected individuals, and also empowers others who may be experiencing symptoms to better triage.

What populations or personas are not currently being addressed with today’s COVID-19 information?

Real-time and direct information to seniors, luddites and immuno-compromised information. There's a real opportunity for health insurance, PCPs, pharmacies and grocers to disseminate this information more effectively. 

What is your current profession?

Business design and strategy consultant

In what city are you located?

Boise (Idaho)

In what country are you located?

United States of America


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