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Design across culture: improve cultural awareness towards face masks

Our culturally inclusive design cares for people’s social well-being by breaking the tension beyond culture.

Photo of Yujie Shan
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The most relevant source for this side design project was WeChat moments (similar to FB timeline) because it provided first hand user data that showed their main concerns as well as things they pay the most attention during COVID-19.

Did this resource motivate you to change your behaviors?

  • Yes

In what ways did you change your behaviors as a result of this resource?

After getting to know a few times of discrimination due to face masks that happened around me within a few days, I wanted to know why it had such serious tension. I conducted online surveys, interviews and observations with my friends. We organized design workshops and put on posters and stickers in our faculty to improve the cultural awareness towards face masks. We also wrote articles about the design project and got many citations. Overall, we quickly took actions in many ways.

Did you share this information with your network?

  • Yes

In what ways did you share this information?

We organized a design workshop and put on posters and stickers in our faculty.

We wrote articles on WeChat that shared by many people all over the world and got many citations from famous news media. We made the design open source within the article above to let people download and use immediately no matter where they are located.

I then wrote articles on Medium and shared on my LindedIn.

We will soon present the project in Boma COVID-19 Summit on 23 March.

Where are you getting information around COVID-19?

  • Local Government
  • National Government
  • News: Digital
  • Social Media
  • WHO (World Health Organization)
  • Word of Mouth

What information do you feel you are missing about COVID-19?

Guidelines from authorities that cares about people's mental health.

What populations or personas are not currently being addressed with today’s COVID-19 information?

People on the "edge" of the society. For example, foreigners who have different values than the majority of a community. We should either make a way to let them integrate better in the community or let the majority of the community understand and embrace the person in a nicer way.

What is your current profession?

A Master's student of Design for Interaction at TU Delft.

In what city are you located?


In what country are you located?

The Netherlands


Join the conversation:

Photo of Ashley Tillman

Thanks so much for sharing! Would you mind including the links to the articles you wrote?

Photo of Yujie Shan

Absolutely yes! You could read more via the link below:
Hope you enjoy it! :)

Photo of Yujie Shan

Please also check out our newly made short movies about our design intention here: