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Connectivity & Trust for Rural Communities

Enhance the connectivity and comms resources of NGOs working in rural areas, trusted by their communities to provide COVID 19 information.

Photo of Camila Urbina
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Written by

These billboards put up in some of the busiest streets in Medellin, Colombia. By the institute for development "IDEA" is a trusted civil society organization created in 1964 to advance the development of the region. With the support of the office of the mayor, governor and other trusted public organization. This is a example of a use of colloquial language, with a simple message from a trusted organization.

Upload or share a link to this resource/message/source of information to share it with others.

Translates to: A Good IDEA: "Say hello but from a little distance"

Did this resource motivate you to change your behaviors?

  • Yes

In what ways did you change your behaviors as a result of this resource?

It gave more relevance to the warnings coming from the government. The change in the billboard gave it a sense of urgency. 

Did you share this information with your network?

  • Yes

In what ways did you share this information?

Twitter, Whatsapp and Instagram.

Where are you getting information around COVID-19?

  • Local Government
  • National Government
  • News: Digital
  • WHO (World Health Organization)
  • NGO or Non-profit Organization

What information do you feel you are missing about COVID-19?

More than information I am missing a sense that authorities are doing everything in their power to ameliorate the impact of the virus. I live between the US and Colombia. Seeing the local government, trusted civil society in Medellin moving quickly and anticipating risk has made me feel better. I don't feel the same sense of safety while in the US even if I rationally know it has better resources.

What populations or personas are not currently being addressed with today’s COVID-19 information?

Rural communities, those that don't have TVs and dependent on radio or visuals around their areas.

What is your current profession?

Development worker and Human Rights lawyer by trade

In what city are you located?

Medellin, Colombia- Atlanta, Georgia, US

In what country are you located?

Currently US, normally between USA and Colombia

1 comment

Join the conversation:

Photo of eldy wullur

Persuasive words both in advertisement and in appeals are very comforting and encouraging. In difficult times like today where the whole world experiences the same thing and must behave in the same manner, this is a completely new thing. Customs and culture must be abandoned and adapt to new civilizations, this is not easy. And there is no time for socialization, everything is demanded to change within days. Salute for the Medellin !!!