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Changing the narrative about the start of the week.

Created and Instagram campaign called Happy Monday sharing curious messages of inspiration.

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I found this video stripped back, easily understandable and visually appealing with the constant flow and tone of the actor. There was no sugar coating it was all on point with pace, purpose etc

Upload or share a link to this resource/message/source of information to share it with others.

These videos are informative and can be understood by people from many different levels of education. 

Did this resource motivate you to change your behaviors?

  • Yes

In what ways did you change your behaviors as a result of this resource?

It gave me a clearer understanding and heightened the severity of this pandemic. My family always practice good hygiene but this just reinforced the message and what we needed to do on top of what we did already. 

Did you share this information with your network?

  • Yes

In what ways did you share this information?

I shared this through social media channels to friends and family across my global network 

Where are you getting information around COVID-19?

  • National Government
  • News: Television
  • NGO or Non-profit Organization
  • Word of Mouth

What information do you feel you are missing about COVID-19?

Time line, reassurance, financial support 

What populations or personas are not currently being addressed with today’s COVID-19 information?

I believe videos like I shared are a good example of positive clear information. The knowledge should come from WHO but designed with the vulnerable in charge, it should be distributed on tv as many elderly are not allowed out and there only source of communication is tv. No personal comments from news anchors or anything just facts and reassurance. 

What is your current profession?

Founder & Curious Director for CBGC Creative Industries Ltd

In what city are you located?

Kenilworth, UK

In what country are you located?



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