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#breakthechain: Grassroot behavioral changes - decentralizing healthcare awareness and education

Indian state, Kerala govt. has installed hand-washing stations + sanitizing stations across public spaces, bus stops etc

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This was such a great example of implementing a preventive measure at the grassroots level, and making the implementation 'Visible'. Once you see a handwash in these COVID times, you will wash your hands - making yourself and the people around you safer!

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https://scroll.in/video/956602/break-the-chain-people-in-kerala-wash-hands-right-after-getting-off-a-bus-to-fight-coronavirus

Did this resource motivate you to change your behaviors?

  • Yes

In what ways did you change your behaviors as a result of this resource?

Reminded me of the 'Out-of-sight, Out-of-mind' proverb. made me aware of the various contact points we have in daily lives, And reminded me to carry a hand sanitizer in case of stepping out. And of course washing hands regularly and often.

Did you share this information with your network?

  • Yes

In what ways did you share this information?

Whatsapp, Social media

Where are you getting information around COVID-19?

  • Local Government
  • National Government
  • News: Digital
  • Social Media
  • WHO (World Health Organization)
  • NGO or Non-profit Organization
  • Employer

What information do you feel you are missing about COVID-19?

Information regarding the virus. Has it changed in any way? mutated in any way? If so, what steps should people be taking?

What populations or personas are not currently being addressed with today’s COVID-19 information?

Immigrant workers from various states in India. Such Blue-collar workers constitute a huge working force, who earn and spend expenses for min living on a daily basis. These poeple often don't have internet access and even if they do, not to trustworthy, reliable information. And basic resources like food.
Also other groups like socially isolated, people with disabilities etc

What is your current profession?

Interaction Designer

In what city are you located?

Bangalore

In what country are you located?

India

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