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Phase: Inspiration Opportunity Areas: Sustainable and equitable access to information

#blijfinuwkot

Direct communication to stay in your home

Photo of Guy De Koninck
2 1

Written by

I live in Belgium . Our minister of public health used a very direct communication “blijf in uw kot”. Kot is colloquial for home and the phrase is a direct order to stay at home. The hashtag #blijfinuwkot was picked up by media and citizens and shared on social media, and has become rapidly very well known,  even in a video.

I saw a similar communication in Spanish, #quedateencasa.

Did this resource motivate you to change your behaviors?

  • Yes

Did you share this information with your network?

  • Yes

In what ways did you share this information?

I talked about it with friends and colleagues

Where are you getting information around COVID-19?

  • National Government
  • News: Digital
  • Social Media
  • Employer

In what city are you located?

Brussels

In what country are you located?

Belgium
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2 comments

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Spam
Photo of Arjan Tupan
Team

Oh, that video is brilliant. Love it. And it serves multiple purposes. It drives home the message "blijf in uw kot". As one of your Northern Neighbours, it will not leave my head the coming days. The video also brings a smile to our face. That is also very much needed in times like these.

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Spam
Photo of Guy De Koninck
Team

So true. And it is inspiring others. A social media campaign was just launched by local celebrities , #mercivanuitmijnkot, calling citizens to hang out a blank sheet on Friday noon to applaud and thank all medical workers.
https://twitter.com/ThomasVdveken/status/1240370478755319814?s=19

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