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Vertically-Integrated Local Restaurants

This shut-down has driven local restaurants to set the foundation for vertical integration; farm-to-table, delivery, packaged experiences.

Photo of Anita Lin
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What is the need are you focusing on?

Ultimately, restaurants are addressing a shortage of food distribution by creating more channels for us to access groceries, prepared meals, and organic materials. Grocery stores are struggling to meet demand and keep shelves stocked, and this demand gap/shortage is being filled by restaurants.

Additionally, restaurants are inspiring consumers to recreate their favorite dine-in meals, creating virtual spaces to connect, and making family meal time less stressful with meal kits.

Which type of submission are you sharing?

  • Identifying a gap that needs to be addressed

Describe the business pivot or adaptation in 3-4 sentences.

COVID-19 has starkly impacted the restaurant industry, with players being forced to go online and become off-premise ghost kitchens. In order to survive during this time period, players are moving across the value chain. In the future, local restaurants may double as a walk-in grocer, distribution center, meal-kit delivery service, and urban farm. Its experience may transcend its physical walls, with 'pub-in-box' experiences you can take home or cooking shows with sous chefs on Instagram Live.

Do you plan to implement this solution?

  • No

Describe the impact that this solution will create in the world.

This could enable independent restaurants to decrease costs, steal market share from national chains, and increase competition. More importantly, they would become more self-sufficient and resilient to shocks to their system. COVID-19 unveiled how interdependent players in the market are, where we saw a domino effect of closures and bankruptcies. This would greatly benefit smaller towns and communities as it would act as localized economic shelters, protecting independent business owners from the fallouts of a recession. While larger players can access more capital to stay afloat, smaller businesses often fall into bankruptcies.

What is your profession?

Consultant, Strategy

Where are you located (country)?


Where are you located (region)?

  • North America

What industry is your business/company in?

  • Business/Consulting

1 comment

Join the conversation:

Photo of Evelien moriau

Hi Anita, I like your idea and it reminded of a service we already have for a couple of years in Belgium: Maybe you could leverage their experience with your idea :)