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Utilizing Creative Wellness in COVID-19!

My company & I pivoted to provide mobile dance and fitness services online for clients of all ages, anywhere, in order to meet the need!

Photo of GiGi Tonye' CEO
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Why Online???

With the current state of our nation and world as a result of COVID-19, our team wants to provide individuals with easily accessible & creative ways to stay healthy in mind, body and spirit. Our online wellness community platform not only allows one of any age to take online fitness and dance classes, but it also gives each person a way to connect & engage in conversation, discussion, instructor feedback, Q/A and resources!

Research has shown physical activity (i.e. exercise and dance) can significantly "reduce stress and symptoms of mental health conditions like depression and anxiety, and help with recovery from mental health issues, as well as reduces the risk of illnesses in adults , and improves growth and cognitive development in youth." (Health Direct, 2019). It is our mission to continue to help all individuals, of all ages( Pre.K-12, Adults, & Seniors), continue to achieve wellness, stay motivated, active and healthy in mind, body, and spirit during this time. 

 

Source: https://www.healthdirect.gov.au/exercise-and-mental-health

What is the need are you focusing on?

Why Online???

With the current state of our nation and world as a result of COVID-19, our team wants to provide individuals with easily accessible & creative ways to stay healthy in mind, body and spirit. Our online wellness community platform not only allows one of any age to take online fitness and dance classes, but it also gives each person a way to connect & engage in conversation, discussion, instructor feedback, Q/A and resources!

Which type of submission are you sharing?

  • Sharing an actual pivot your organization has already made

Describe the business pivot or adaptation in 3-4 sentences.

Why Online??? Our business model before COVID-19 was to bring wellness services to our clients at their homes or preferred in-person location. We would bring our equipment and customize our classes to their needs. However, now with the current state of our nation and world as a result of COVID-19, I made the decision that my team needed to meet the wellness needs for everyone online. I knew that I wanted us to continue to provide individuals with easily accessible & creative ways to stay healthy in mind, body and spirit. Thus, on March 22, 2020 we officially launch our online wellness community platform where we provide livestream and pre-recorded videos for participants. This platform not only allows one of any age to take online fitness and dance classes, but it also gives each person a way to connect & engage in conversation, discussion, instructor feedback, Q/A and resources! Our class schedule includes over 30 classes that caters to youth, adults and our senior citizens.

Do you plan to implement this solution?

  • Yes

Describe the impact that this solution will create in the world.

Since implementing the pivot we have reach participants from around the world that we would have never encountered if not online! We have numerous testimonials of not just how participants are enjoying the services, but also how much more active and healthy they feel while at home. Many have sent great reviews and have remained consistent. We love it!

What is the name of your business or organization?

GiGi Tonye' Arts and Fitness

What does your business/company do? Whose needs does your business/company address? Who do you serve?

We are a mobile dance and fitness studio that provides customized dance and fitness services for all clients, anywhere via on-line and in-person. We address the following needs: health and wellness, mental health, and social engagement. We serve individuals nationally and internationally and all ages.

What is your profession?

Business Owner/ Artist/Fitness Instructor

Where are you located (country)?

United States

Where are you located (region)?

  • North America

What industry is your business/company in?

  • Arts/Entertainment
  • Athletics/Fitness/Wellness

How many people does your business/company employ?

  • 0-10

How old is your business/company?

  • 1-2 years old

Which classification describes your organization/business?

  • Business

What kind of stakeholders and partnerships are needed to pursue this solution?

  • Funding- Grants
  • Stakeholders/Partnerships- NGOs
  • Stakeholders/Partnerships- Private Sector
  • Stakeholders/Partnerships- Government

Do you need help building partnerships and finding partners?

  • Yes

If Yes to the above, please share 1-2 sentences describing the specific help you desire.

I desire to partner with corporations and organizations that are like minded in mission or interested in having communities with online access to wellness services such as ours.

What do you think are the main barriers to implementing this solution?

Access to Capital and Resources

If you are currently working on a pivot, what have you learned so far?

It takes a lot of time, sacrifice, training, studying, research, planning, testing and trying again, as well as organization, focus, mission mindedness, patience and integrity to do this successfully. Be patient and be gracious and understanding with myself and my limits as well as work life balance still is priority.

Are you aware of any open source efforts, hackathons or other collaborative efforts related to your solution? Are you participating in these efforts?

I am unaware but would love to learn more.

Website URL

www.tonye-co.com

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