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SME COVID-19 Business Continuity and Market Access Support

As Tactive, we have set up Business Continuity Services for SMEs that aim to provide businesses with risk management measures.

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Tactive acknowledges the fact that more often than not, social, political or economic uncertainty often poses a huge challenge to business continuity. Because of this, interventions that will yield the best result will be based on a combination of collaboration, data management and technology integration.

In this regard, we have set up  Business Continuity Advisory Services for SMEs that aim to provide businesses with an appropriate framework to help anticipate risk and implement adequate measures to mitigate loss of revenue and defend their profit margins. 

In addition, Tactive has built a platform that uses artificial intelligence in supporting SMEs to develop BCPs, Assess their Risk and provide recommendations. This automated Business Continuity Planning process is designed to mine customer insights in order to support/inform new offerings while Tactive supports them with market access strategies leveraging the continental free trade agreement.

What is the need are you focusing on?

In the wake of the COVID-19 Pandemic, analysis of current data trends in the market suggests a 0.5% decline in global GDP growth this year. Global supply chains, and market economies are likely to be disrupted over the next few months. 

In Sub Saharan Africa most SMEs are unaware of their risk exposure hence are unable to plan effectively when faced with unprecedented disruptions to their business environment. 65% of CEOs express uncertainty about their ability to gather information quickly and accurately during a crisis, and 57% of them admit to feeling vulnerable because of an out of date business continuity plan. Given that SMEs represent 90% of businesses and 50% employment we believe this poses a significant risk to the global economy. Despite the role SMEs play in the global economy, most businesses lack the expertise to develop relevant new market access strategies to propel them into regional frontiers.

Which type of submission are you sharing?

  • Sharing an actual pivot your organization has already made

Describe the business pivot or adaptation in 3-4 sentences.

Through on-boarding several SMEs on the Tactive platform, our aim is to gather data that will provide insights into market solutions in the region. We seek to partner with as many organizations that support SMEs over the next few months, with a goal of onboarding up to 5000 businesses and collecting data that would be used by governments or lending institutions to determine trends over the next year or more.

Do you plan to implement this solution?

  • Yes

Describe the impact that this solution will create in the world.

To date, Tactive has worked on over 55 projects with SMEs in Kenya, Uganda, Rwanda and the UK within sectors such as Education, Retail, Ecommerce, Manufacturing, Agriculture, Telecom, Trade, Tourism and Construction. Tactive believes it has the capacity to serve over 5000 businesses in East Africa to address two problems: i) Business continuity during COVID-19 and ii) Market access strategies post COVID-19; in order to capture the opportunity created by the continental free trade agreement that supports trade for 22 countries in Sub Saharan Africa.

What is the name of your business or organization?

Tactive Consulting Group

What does your business/company do? Whose needs does your business/company address? Who do you serve?

Tactive Consulting is a management consulting firm that focuses on how SMEs get to scale. We believe that knowledge from lived experiences by successful entrepreneurs, when shared with small businesses, not only sets them up for success but also reduces the time it takes for them to reach scale. We comprise a diverse group of consultants representing different expertise but with a common focus to empowering SMEs in Sub Saharan Africa. We choose to reimagine how Africa trades and the role that small to medium enterprises play in increasing GDP for pan-African member states. We develop and implement critical strategic frameworks that improve processes for these businesses in order to optimize their operations. (

What is your profession?

Social Impact: I work with SMEs to develop social impact strategies, implement compliance mechanisms and monitor progress against goals.

Where are you located (country)?


Where are you located (region)?

  • Eastern Africa

What industry is your business/company in?

  • Business/Consulting

How many people does your business/company employ?

  • 11-49

How old is your business/company?

  • Less than 1 year old

Which classification describes your organization/business?

  • Business

What kind of stakeholders and partnerships are needed to pursue this solution?

  • Funding- Grants
  • Funding- Loans
  • Stakeholders/Partnerships- Private Sector
  • Stakeholders/Partnerships- Government
  • SME Lenders

Do you need help building partnerships and finding partners?

  • Yes

If Yes to the above, please share 1-2 sentences describing the specific help you desire.

We are on the look out for partners that already work with and support SMEs in the region, but need support in delivering targeted solutions to them that encourage economic recovery and market access. We would customize the solution to serve their specific needs.

What do you think are the main barriers to implementing this solution?

Covering initial costs of setup is our primary challenge. However with the necessary financial support, we would be able to make this platform available to SMEs at no cost as we work towards mining insights from the findings.

If you are currently working on a pivot, what have you learned so far?

So far Tactive has learnt that due to the current COVID-19 pandemic, businesses are still focused on survival, and might not necessarily see the immediate benefit of putting in place a strategy that ensures their sustainability post 2020.

Are you aware of any open source efforts, hackathons or other collaborative efforts related to your solution? Are you participating in these efforts?

Tactive's technology partner is actively applying to hackathons to collaborate with other innovators.

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Attachments (2)

Tactive BCP Teaser (1).pdf

This deck presents an overview of our BCP approach

Tactive COVID-19 Response - Concept Note 2020.pdf

This document gives a more comprehensive look at our offering.


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