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Se Organizar Direitinho

An Brazillian platform that allows companies to temporarily exchange employees to avoid layoffs

Photo of Camila Di Cezar
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What if in this moment of crisis and pandemic due to COVID-19 companies lend talent, how do soccer teams do in Latin America, instead of firing this people?

The moment is of instability in several markets. Some companies have started to fire without thinking about the social consequences of mass unemployment, but there are creative initiatives trying to circumvent the difficulties and keep more people working longer.

There are areas that until recently were heated up as design and technology and still have open positions. That´s why we thought about the thinking: what if companies that cannot afford their professionals at that moment, temporarily share their talents with companies that are hiring?

A common practice in the soccer market in Latin AMerica, of “loaning” players, can be an solution for other markets. Why couldn't this happen in our design and technology market, too?

The initiative “Se Organizar Direitinho...” in Portugues" – or Let´s get organized properly a free translation” - is an idea of, Meiuca's non-profit organization which in this project bridges the gap between those who want to give a talent and those who need a professional now. The campaign hashtag is # NãoDemitaDivida (that would be in English #donotfireshare ) and has enjoyed sharing and a lot of support in the design universe in Brazil.

Get to know the project here.

Meiuca is a design company made up of diverse people. We solve complex problems in business and society through creative initiatives, strategic projects and new approaches to education. Get to know other Meiuca initiatives here. (

What is the need are you focusing on?

mass unemployment and economic crises

Which type of submission are you sharing?

  • Sharing a pivot idea your organization is considering or could consider

Describe the business pivot or adaptation in 3-4 sentences.

Brazilian platform Meiuca allows companies to temporarily exchange employees to avoid layoffs

Do you plan to implement this solution?

  • Yes

Describe the impact that this solution will create in the world.

If companies do not fire people at this point, but try to share costs with companies that are in need of these professionals, we avoid layoffs and consequently economic crises.

What is the name of your business or organization?

Meiuca Design

What does your business/company do? Whose needs does your business/company address? Who do you serve?

We are interestingly diverse people guided by design, who daily seek for new hacks to solve complex business and societal problems in an innovative manner.

What is your profession?

Head of People and Social Innovation

Where are you located (country)?

Brazil, São Paulo.

Where are you located (region)?

  • Latin America and the Caribbean

What industry is your business/company in?

  • Activist/Community Leader/Organizer
  • Business/Consulting
  • Communications/Visual Design
  • Customer Experience/Service
  • Designer(UX/CX/Design Research)

How many people does your business/company employ?

  • 11-49

How old is your business/company?

  • 2-5 years old

Which classification describes your organization/business?

  • Social Enterprise

What kind of stakeholders and partnerships are needed to pursue this solution?

  • Stakeholders/Partnerships- NGOs
  • Stakeholders/Partnerships- Private Sector
  • Stakeholders/Partnerships- Government
  • Stakeholders/Partnerships- Civil Society Groups

Do you need help building partnerships and finding partners?

  • Yes

If Yes to the above, please share 1-2 sentences describing the specific help you desire.

Companies that are willing to follow this strategy of dividing people and talents.

What do you think are the main barriers to implementing this solution?

In Brazil we see two barriers: legal issues and HR departments that sometimes are not open to solve problems and different ways.

If you are currently working on a pivot, what have you learned so far?

Some Brazilian companies are taking advantage of the moment to cut costs and only see this through the dismissal of people. Many startups are crashing and drastically reducing their teams justifying the lack of money.

Are you aware of any open source efforts, hackathons or other collaborative efforts related to your solution? Are you participating in these efforts?

Not yet

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1 comment

Join the conversation:

Photo of Ashley Tillman

Hi Camila, what an interesting and creative idea! Is this something your teams thinking about moving forward with? I am also curious what industries you think would have the lowest barrier to test out this model with?

Thanks for sharing!