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Pinoy California: A tech platform to assist small restaurants to be able to reach nearby customers and enable them work with a minimal workf

A platform to help and enable Asian store owners to continue operations in a minimal workforce by locating nearby customers.

Photo of Pinoy Seoul
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The Pinoy California platform was developed to help and enable Fil-Am store owners to continue operations despite the current COVID-19 situation.

The mobile app has community features wherein a store owner can reach out to nearby customers without having them physically go to their store. Owners can also manage their business from the comfort of their homes. This set up is very helpful in keeping social distancing and at the same time allows a store to operate its businesses with minimal workforce.

Aside from the ease of communication with customers, the app allows business owners to create offers and organize virtual meet-ups to increase engagement with their neighborhood. They can also create push campaigns to be shown to nearby customers and random users within the Californian state.

What is the need are you focusing on?

The status of more than 763,000 small businesses in California, including around 1,000 Filipino-American stores, are at risk because of the economic shutdown brought on by the coronavirus disease pandemic. There are about 1.5 million Filipinos living in California, comprising 50% of the Filipino-Americans in the United States. Fil-Ams, whose language of “Tagalog” is considered the most commonly spoken other than English or Spanish in California, are facing uncertainty on how to move forward in the new normal that is expected to prevail even after the lockdown period.

Which type of submission are you sharing?

  • Identifying a gap that needs to be addressed
  • Sharing an actual pivot your organization has already made

Describe the business pivot or adaptation in 3-4 sentences.

Our team aims to assist Filipino-American businesses engage with their neighborhood using a modernized, remote approach with a mission to help ease the uncertainties felt by the Asian community in the United States due to COVID-19. Our goal to help and enable Fil-Am store owners to continue operations using our platform and we will be just open for donations if they are successfully re-running their store. After the Coronavirus pandemic, we plan to pivot to a subscription model and scale to other Asian (Vietnamese, Chinese etc.) businesses. We foresee Pinoy California as the one-stop solution of Asian stores in America on year 2025.

Do you plan to implement this solution?

  • Yes

Describe the impact that this solution will create in the world.

The outbreak of COVID-19 and its subsequent dissemination across the globe has left a shock wave of disbelief and confusion in many countries. It was an increase in day-to-day accounts of shunning, spitting and other verbal and physical attacks in the wake of the pandemic that led some Asian American groups to create hate crime reporting websites to better document the unfolding situation on the ground. Our team developed Pinoy California to help ease the uncertainties felt by the 6 percent of the total American population.

What is the name of your business or organization?

OBRA Incorporated

What does your business/company do? Whose needs does your business/company address? Who do you serve?

A non-profit Filipino cultural organization that provides functional use of the arts in the modern society. The group also founded online communities that uplifts cultural development to overseas Filipinos. You may know more about us at

What is your profession?

I am Nash Ang, a Filipino social entrepreneur with more than 15 years of experience in digital marketing and community management and a Filmmaker.

Where are you located (country)?

Stuck in Seoul, South Korea

Where are you located (region)?

  • Eastern Asia

What industry is your business/company in?

  • Arts/Entertainment
  • Communications/Visual Design
  • Journalism
  • Non-Profit/Philanthropy
  • Social Work
  • Technology

How many people does your business/company employ?

  • 0-10

How old is your business/company?

  • 10 or more years old

Which classification describes your organization/business?

  • Nonprofit/NGO

What kind of stakeholders and partnerships are needed to pursue this solution?

  • Funding- Grants
  • Funding- Loans
  • Funding- Investment
  • Stakeholders/Partnerships- NGOs
  • Stakeholders/Partnerships- Government
  • Stakeholders/Partnerships- Civil Society Groups

Do you need help building partnerships and finding partners?

  • Yes

If Yes to the above, please share 1-2 sentences describing the specific help you desire.

With the intention of extending support to the larger Filipino community across the world, it has started to take part in for-profit activities with its flagship project in United States through Pinoy California. Being a non-profit organization, it humbly recognizes its need for financial assistance and continuously calls for donations, welcoming investors and/or potential partners who share the same vision.

What do you think are the main barriers to implementing this solution?

Being the initiator (me) living in South Korea, volunteers most from the Philippines and the beneficiary on United States, the communication and finding partners related to financing seems to be a challenge for our team.

Are you aware of any open source efforts, hackathons or other collaborative efforts related to your solution? Are you participating in these efforts?

We would like to participate as long as it is related to our project. Pinoy California is part of COVID accelerator

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