The Pinoy California platform was developed to help and enable Fil-Am store owners to continue operations despite the current COVID-19 situation.
The mobile app has community features wherein a store owner can reach out to nearby customers without having them physically go to their store. Owners can also manage their business from the comfort of their homes. This set up is very helpful in keeping social distancing and at the same time allows a store to operate its businesses with minimal workforce.
Aside from the ease of communication with customers, the app allows business owners to create offers and organize virtual meet-ups to increase engagement with their neighborhood. They can also create push campaigns to be shown to nearby customers and random users within the Californian state.