COVID-19 is transforming the specific competencies a company's workforce needs to be productive, in particular how to be productive working from home. We see this transitional shift as daunting for SMB leaders as they are cash strapped and time starved.
Apply next-gen learning systems to new workplace realities and create learning experiences as a free service to small businesses.
Problem we see: SMB leaders too time starved, cash strapped during COVID-19 to re-skill their workforce on how to best work from home.
Solution we see creating: Build a catalogue of lessons for SMB leaders to offer their employees on the soft skills needed to be productive working from home.
Our addressable market for v.1: SMB knowledge workers
An SMB is defined as businesses with <500 employees, representing 48% of all US businesses. It is estimated 40% of these employees are 'knowledge workers, those in finance, accounting, marketing hr, etc
Our Team: We are an SME Collective
Team is a collective of SMEs invited by creator David Page (business developer), ex-colleagues and now friends who include a WFH specialist, an instructional designer, a ML technologist, a content marketer and creator, a startup leader and a transformational designer.
Our 3-step approach to content creation: Authoring, Producing and Distributing
- Authoring. SMEs that our Editor-in-Chief invites uses our "how-to" authoring template to author micro-lessons on common issues working from home employees traditionally experience, like isolation, disruptions, communications, the 80/20 rule.
- Production. Our team converts the author's work into entertaining bite-sized lessons, edutainment.
- Distribution. The edutainment production are placed in consumer media like Spotify, Roku as well as a commercial or SMB's LMS with or without sponsors.
Our business model: Freemium
The expense of creating the catalogue of lessons for SMB leaders to receive at no cost is funded in part by New Road Media. For those SMBs wishing to customize or manage their org. learning, orbit will provide a SOW to compete with other vendors for that work.
Our Go-to market strategy: Channel partnerships
We will approach enterprise companies selling products and services to SMBs (eg. Comcast Business, Google, Slack) and ask to "ride-along" for helping their SMB clients by offering our fee catalogue.
We encourage people to become participant learners, to add their perspectives to the catalogue and format we built. We plan to use machine learning to augment the learning by building a recommender that hunts for trusted articles and videos to accompany lessons. By codifying the learning, we can break it down into micro-lessons so it's easy to learn in a hectic workplace, be easily coachable 1:1 or group setting.