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An approach to Authoring, Producing and Distributing micro-lessons on how to be productive working from home.

Framework for using human intelligence to author, produce and distribute micro-learning and scale it using AI.

Photo of David Page New Road Media
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Our Thesis

COVID-19 is transforming the specific competencies a company's workforce needs to be productive, in particular how to be productive working from home. We see this transitional shift as daunting for SMB leaders as they are cash strapped and time starved.

Our Goal

Apply next-gen learning systems to new workplace realities and create learning experiences as a free service to small businesses. 

Problem we see: SMB leaders too time starved, cash strapped during COVID-19 to re-skill their workforce on how to best work from home.

Solution we see creating: Build a catalogue of lessons for SMB leaders to offer their employees on the soft skills needed to be productive working from home. 

Our addressable market for v.1: SMB knowledge workers

An SMB is defined as businesses with <500 employees, representing 48% of all US businesses. It is estimated 40% of these employees are 'knowledge workers, those in finance, accounting, marketing hr, etc

Our Team: We are an SME Collective

Team is a collective of SMEs invited by creator David Page (business developer), ex-colleagues and now friends who include a WFH specialist, an instructional designer, a ML technologist, a content marketer and creator, a startup leader and a transformational designer. 

Our 3-step approach to content creation: Authoring, Producing and Distributing 

  • Authoring. SMEs that our Editor-in-Chief invites uses our "how-to" authoring template to author micro-lessons on common issues working from home employees traditionally experience, like isolation, disruptions, communications, the 80/20 rule.
  • Production. Our team converts the author's work into entertaining bite-sized lessons, edutainment. 
  • Distribution. The edutainment production are placed in consumer media like Spotify, Roku as well as a commercial or SMB's LMS with or without sponsors.

Our business model: Freemium

The expense of creating the catalogue of lessons for SMB leaders to receive at no cost is funded in part by New Road Media. For those SMBs wishing to customize or manage their org. learning, orbit will provide a SOW to compete with other vendors for that work.

Our Go-to market strategy: Channel partnerships

We will approach enterprise companies selling products and services to SMBs (eg. Comcast Business, Google, Slack) and ask to "ride-along" for helping their SMB clients by offering our fee catalogue.

Our methodology

We encourage people to become participant learners, to add their perspectives to the catalogue and format we built. We plan to use machine learning to augment the learning by building a recommender that hunts for trusted articles and videos to accompany lessons. By codifying the learning, we can break it down into micro-lessons so it's easy to learn in a hectic workplace, be easily coachable 1:1 or group setting.

What is the need are you focusing on?

People new to working from home (and their managers) will need training on how to do that. Chances are they will experience the self doubt, loss of productivity and communications friction like so many who pioneered this have themselves. This will be especially true for SMB "knowledge worker" whose employer is probably too cash strapped and time starved to help.

Which type of submission are you sharing?

  • Identifying a gap that needs to be addressed
  • Sharing a pivot idea your organization is considering or could consider
  • Sharing an actual pivot your organization has already made

Describe the business pivot or adaptation in 3-4 sentences.

My question of how to bring scale to the creation of helpful content for free to the underserved has always been my dilemma. I adapted by creating a content studio that specializes in selling content marketing services to companies, ones that encourage employee participation, are edutaining and funded in part by sponsors.

Do you plan to implement this solution?

  • Yes

Describe the impact that this solution will create in the world.

If this solution is implemented at a SMB it has a chance to improve their employees' behavioral health from knowing "I'm not in this alone"; increase their confidence from sharing their vulnerabilities; increase their productivity from learning proper collaboration skills. The solution when implemented at an SMB also provides employer branding. By an employee sharing a learning experience they authored publicly it showcases to company stakeholders, new recruits , competitors and the outside world how good business can be derived from a co-opetitional mindset.

What is the name of your business or organization?

I, David Page am the managing partner of New Road Media, a NYS S-Corp. We are an incubator and business development agency for media, learning and commerce companies. was created and now incubated at New Road Media. orbit will eventually be co-operatively owned and managed when revenues are realized from selling clients on its content marketing services.

What does your business/company do? Whose needs does your business/company address? Who do you serve? is a new type of branded content marketing company. We create edutainment, entertaining content that also educates people about common WorkLIFE issues, like how-to work from home, how-to deal with aging parents while working full-time and how-to go back to work as a new Mom. We co-create with companies on creating the content using the knowledge of their stakeholders to ensure relevance and authenticity. We can market these WorkLIFE learning experiences inside the company's LMS or externally as employer branding in Spotify and Roku. We integrate 3rd party sponsors to help defray costs of our services.

What is your profession?

Media entrepreneur, angel investor, business developer.

Where are you located (country)?

United States

Where are you located (region)?

  • North America

What industry is your business/company in?

  • Education
  • Entrepreneur/Investor
  • Technology

How many people does your business/company employ?

  • 0-10

How old is your business/company?

  • 5-10 years old

Which classification describes your organization/business?

  • Business

What kind of stakeholders and partnerships are needed to pursue this solution?

  • Funding- Grants
  • Funding- Investment
  • Stakeholders/Partnerships- NGOs
  • Stakeholders/Partnerships- Private Sector
  • Stakeholders/Partnerships- Government
  • Stakeholders/Partnerships- Civil Society Groups

Do you need help building partnerships and finding partners?

  • Yes

If Yes to the above, please share 1-2 sentences describing the specific help you desire.

I am looking for a sales channel partner who sells products and services to SMBs.

What do you think are the main barriers to implementing this solution?

3-main barriers to implementing this solution are getting the catalogue of WFH lessons correct, securing a sales channel partner and getting the SMB leaders to take notice.

If you are currently working on a pivot, what have you learned so far?

The knowledge gleaned from the collective of us all will see us through tough times.

Are you aware of any open source efforts, hackathons or other collaborative efforts related to your solution? Are you participating in these efforts?


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Photo of Isaac Jumba

Welcome to the challenge David Page New Road Media . Really interesting to read through your idea focussing on creating an approach to authoring, producing and distributing micro-lessons on how to be productive working from home - Could you share more on the progress so far?

Photo of David Page New Road Media

Thank you Isaac; The progress can be seen as a prototype being built now designing as a free set of unchained, coachable micro-lessons to offer SMBs free:

Lessons encourage SMB learner to "participate by adding their perspective to topic- Quora meets e-learning. Revenue model is IF SMB wants to customize or manage micro coaching or knowledge transfer hire us- otherwise 100% free