MyDuka is a USSD-based reporting system, created for micro-enterprises, to enable them to submit daily or weekly business records and automatically generate cash-flows and income statements to track and manage their businesses. Entrepreneurs use a USSD code to submit sales, client info, expenses, and inventory information. Using a USSD service enables entrepreneurs from informal settlements and rural areas to get access to this service using a basic feature phone. The data submitted through the USSD is then processed and stored online for easy and quick access from any device.
The next step is to expand these capabilities by incorporating our impact tracking app Kummit. Kummit is a platform that our entrepreneurs use to manage their tasks, deliverables, and metrics — enabling accountability on all sides and establishing a long-term record of growth. On their Kummit profile, entrepreneurs monitor all the essential business data that is the basis for communication with partners, advisors and investors. It tracks performance against goals, loan repayments, employment levels and revenue growth. From the entrepreneurs’ Kummit profiles, we compile quarterly reports to evaluate business performance.
MyDuka will automatically update Kummit financial goals whenever the user updates the sales using the USSD code. This will eliminate the manual updates of financial goals on Kummit. Users will be able to take quarterly surveys via MyDuka, which will then update on Kummit automatically.
We are working on including templates for receipts, invoices, delivery notes, and quotations on the app to enable business owners to create these documents with a simple feature phone. Through a USSD reporting system, entrepreneurs will be able to enter the data needed, and have the information turned into a document that is automatically sent to the client. This is always important, but even more imperative during the pandemic, when hand-delivering documents is not a good option.
We are also developing an automated system that will help us track loan repayments, as well as keep our entrepreneurs up to date with clear financial repayment records. The automated system will ensure that all entrepreneurs with loan arrears receive timely repayment reminders as both emails and text messages monthly. In the reminders, entrepreneurs will be updated on their total repaid loans and their next repayment due dates.
During COVID, this has become even more helpful to our entrepreneurs, who can keep track of their business operations using their basic feature phones. We want to keep the risk of infection low for every entrepreneur we work with, so we do not host any reporting sessions or mentor hours to determine their business progress. Our entrepreneurs can use MyDuka to create cash flow statements and other business documents, keep track of their finances, customers and products, and receive information on loan repayments, all from home on their basic feature phones.
Margaret is a Somo entrepreneur who runs a healthy restaurant and catering service called Maples Oven. With COVID, she had to quickly adapt her business to provide food delivery. She needed to track her daily sales without traveling to a Somo Hub where she had previously done reports on a computer. MyDuka is a perfect solution for her, as she now uses her phone to enter the USSD code, select the products she has sold, identify her client, and include any expenses. Her cash-flow statement is automatically updated in Google sheets. She doesn't have to worry about printing the delivery notes or invoices for her clients, as MyDuka creates all of these documents online.