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A bot that helps victims of domestic violence through providing information and support

Photo of Paula Chang
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Think Olga is launching a new feature for to provide support regarding domestic violence, including specific information about support services during the crisis.

We are also partnering with legislators to promote discussions about the rising domestic violence among public agents, and will develop an awareness campaign to foster support networks and provide information for victims during the pandemic.

What is the need are you focusing on?

Domestic violence increases in periods of stress and prolonged disruption, such as financial crises and natural disasters. Unemployment and alcohol abuse can make the violence more frequent and severe. Children and adolescents who are victims of abuse and rape by their close circle have been put at risk.

We know the importance of social isolation for the containment of the virus. The "Stay home" recommendation, however, can mean "stay home with your aggressor" for many girls and women. Most cases of domestic violence are committed by individuals who have an affective bond with the victim.

1 in 3 women has suffered some form of physical or sexual violence (World Health Organization).

In Brazil, 5 women are beaten every 2 minutes; their partner (or ex) is responsible for more than 80% of the reported cases.

During the period of social isolation, Rio de Janeiro registered 50% more cases of domestic violence, while services related to gender violence in Sao Paulo increased 45%

Which type of submission are you sharing?

  • Sharing an actual pivot your organization has already made

Describe the business pivot or adaptation in 3-4 sentences.

In 2019, following a co-creative workshop with 20 women activists, Think Olga and Mapa do Acolhimento developed a bot to prevent and combat online violence against women. After the initial idea of a bot to provide support for girls and women victims of online violence, Think Olga mapped communication tools that already existed and could serve this purpose. We partnered with Facebook and Google to deploy the content in their communication tools (Messenger and Google Assistant), but there are more opportunities to extend the bot service to other digital, telecom and entertainment providers – as well as to translate the content to other languages. With the support of UN Women Brazil, – ISA standing for Information, Safety and Support in Portuguese – has helped 70,000 women. With social isolation and mandatory lockdowns, incidents of domestic violence are drastically increasing worldwide and we're adapting the Bot to provide assistance for victims of this violence

Do you plan to implement this solution?

  • Yes

Describe the impact that this solution will create in the world.

Primarily, Violence will provide information and support to thousands of girls and women in need during the pandemic and beyond – in four months Violence helped 70,000 women. In addition, it will provide information and educate public agents to create better public policies covering this matter. Further, an awareness campaign will make the problem visible, foster networks of support and offer hope to women in need. It will also engage more people in preventing and combating domestic violence in the near future.

What is the name of your business or organization?

Think Olga

What does your business/company do? Whose needs does your business/company address? Who do you serve?

Founded in 2013, Think Olga's mission is to create awareness about gender equality and its intersections, and to provide tools for individuals interested in becoming changemakers in the lives of women. It envisions a world free of gender violence, in which women's knowledge and creativity are valued and shared. Think Olga's tools and content serve girls and women, communication professionals and changemakers. The organization helped shift gender discussions in Brazil, leveraging the young feminist movement, promoting individual stories of change in behavior and achieving some structural progress, such as the approval of an unprecedented law covering sexual harassment in public spaces (2018). /

What is your profession?

Development Manager

Where are you located (country)?


Where are you located (region)?

  • Latin America and the Caribbean

What industry is your business/company in?

  • Communications/Visual Design

How many people does your business/company employ?

  • 0-10

How old is your business/company?

  • 5-10 years old

Which classification describes your organization/business?

  • Nonprofit/NGO

What kind of stakeholders and partnerships are needed to pursue this solution?

  • Funding- Grants

Do you need help building partnerships and finding partners?

  • Yes

If Yes to the above, please share 1-2 sentences describing the specific help you desire.

As a feminist nonprofit in Brazil funding is always a challenge for us. Moreover, since we work with innovation and structural change it is harder to explain what we do. Any help in this sense is welcomed.

Website URL


Join the conversation:

Photo of Isaac Jumba

Welcome to the challenge Paula Chang . Thank you for sharing about Could you share what are some of the learnings from the current pivot? What are some of the immediate challenges you are dealing with?

Photo of Paula Chang

Hi @Isaac Jumba thank you for asking. Regarding the learnings from the current pivot, 1) The partnerships established for this project were very meaningful to its success – UN Women, Facebook and Google. 2) Using technology to combat gender violence not only allows us to work faster in providing support for victims, but also expands the conversation to an entire new audience. Our awareness efforts reached many more people through media coverage of technology. 3) It was very important to put this pivot together as fast as we could, considering the rising domestic violence during the pandemic. We did it all in one month and have already seen the results regarding victims support and the conversations it started.

Photo of Paula Chang

Isaac Jumba Regarding the immediate challenges, since things are changing faster than usual in the current context, it's a heavy – and very important – work to keep the bot's content updated, particularly regarding public policies and available support services. For example, Sao Paulo's Police is now accepting online reports of domestic violence (previously one had to go to a Police Station to report an abuse) and users need this information. Therefore, it's a continuous effort to keep the info always updated.