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Horizontal Fashion

Design and experience enhancer

Photo of Anna Witkowska
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The idea is to create a systematic fashion solution that connects fashion fans and buyers with fashion experts in a more horizontal way. A platform of fashion knowledge exchange that combines stylists with high and high street fashion houses, and fashion environmental organizations. When shopping is no longer buying but investing there is a big opportunity to look at our wardrobe in long term. How might we turn our closets into clothing systems with spending tracker, CO2 and environment indicator. What if instead of smart fridge we start shopping from a smart closet that becomes our online search platform?

What is the need are you focusing on?

With the COVID-19 in full swing fashion has broken it's six seasons cycle and is looking for new ways to structure fashion demand. While high end brands move to slower economy consumers need to re-think their buying patterns. How might we but more of what we like, more of what lasts longer and less of what we dispose too easily.

Which type of submission are you sharing?

  • Identifying a gap that needs to be addressed

Describe the business pivot or adaptation in 3-4 sentences.

The idea of horizontal fashion helps people to have a more systematic approach to their clothing purchases. At the same time it gives access to fashion experts who may help with identifying the best ways to build different personal systems.

Do you plan to implement this solution?

  • I plan to share with an implementing organization

Describe the impact that this solution will create in the world.

Less fast fashion, conscious fashion consumption, fashion knowledge distribution, positive environmental change

What is the name of your business or organization?


What does your business/company do? Whose needs does your business/company address? Who do you serve?

AWE is a strategic agency that works with brands and communication agencies in advising clients on marketing, communication and CX. Our clients are sustainable brands.

What is your profession?

Brand strategist

Where are you located (country)?


Where are you located (region)?

  • Europe

What industry is your business/company in?

  • Business/Consulting
  • Communications/Visual Design
  • Customer Experience/Service
  • Designer(UX/CX/Design Research)

How old is your business/company?

  • Less than 1 year old

Which classification describes your organization/business?

  • Business

What kind of stakeholders and partnerships are needed to pursue this solution?

  • Stakeholders/Partnerships- Private Sector

Do you need help building partnerships and finding partners?

  • Yes

What do you think are the main barriers to implementing this solution?

Required time to scale, connecting different parties in fashion industry, drastic change of mindset

If you are currently working on a pivot, what have you learned so far?


Are you aware of any open source efforts, hackathons or other collaborative efforts related to your solution? Are you participating in these efforts?



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