Young people are actively engaged in environmental and sustainability issues, and are true champions for positive change in our world today.
Green Pioneers aims to harness this engagement and drive positive action in young people, nurturing an understanding of the many benefits of growing fruit, vegetables, herbs, flowers, plants and trees.
Each young person signing up to become a 'Green Pioneer' will receive Green Challenges through a rewards-based app. These challenges range from learning about growing, taking part in real-world challenges in their neighbourhood, and actually growing their own plants, discovering surprising benefits along the way.
Whether it's a garden, balcony, community space, school field – or even just a window ledge – to work with, the challenges will be adapted to teach people how to reap the rewards of growing, whatever their surroundings and wherever they live.
Successes will enable them to unlock further Green Challenges and receive rewards, in the form of seeds and tools for growing more. They will be encouraged to share successes and team up with friends to create micro communities of pioneers.
Garden centres will play a large part in delivering the right 'kits' for each challenge.
This idea is aimed at repositioning garden centres to become the heroes of a post-Covid19 world, where self-sufficiency, sustainability, and an appreciation of our natural environment will be hot topics.
Garden Centres have not, in the past, aimed at educating and engaging younger people, which is a missed opportunity considering the activity of this age group around environmental matters. This app, alongside a concerted campaign and close partnerships with garden centres, will drive a generation of Green Pioneers.