OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign Up / Login or Learn more

Givewith's COVID-19 Response Initiative

Givewith enables companies to support nonprofits, social enterprises, and NGOs addressing COVID-19 through everyday business activities.

Photo of Chloe Chong
0 0

Written by

COVID-19 has brought us to a moment of reckoning. It’s clear now, that the world’s most pressing challenges can’t be solved by governments alone. Nonprofits are all playing a critical role, delivering medical supplies, food, and housing to the most vulnerable.

Companies big and small have also risen to the call. We’ve seen businesses across every industry vertical step up their charitable donations to help social impact organizations tackling the challenges of COVID-19. 

These donations are nothing new for the business community, which has a long history of contributing to social causes. The problem is, that the very philanthropies and corporations that the world is turning to for help are also threatened by the pandemic. 

Historically, business has helped support the social safety net through corporate philanthropy, which is separate from day-to-day business operations. In this model, giving is limited by financial constraints: a company determines its donation based on profits, an approach that results in woefully inadequate contributions to support critical social causes. 

The government, of course, is another funding source; but it operates in a similarly subtractive way. Corporations’ and individuals’ sales and earnings flow through a metaphorical funnel in which taxes are deducted along the way, and a portion of the remaining resources is directed to support programs and initiatives in need.

The reality of both funding streams is that the most vulnerable are always at the bottom of the funnel and are last in line—and there simply isn’t enough money to take on the world’s most pressing challenges. 

That's why Givewith is completely reinventing the way the world’s most pressing problems – from climate change, to world hunger, to social inequality – are solved by leveraging the activities that move money around the globe: the fundamental act of buying or selling any good or service.

Givewith is a social impact technology company that delivers a sustainable source of funding for the critical work of nonprofits while helping companies differentiate themselves from their competition, drive sales, increase profits, and positively impact share prices. We offer relevant, financially-material social impact funding opportunities that can be seamlessly embedded into any transaction between a buyer and a supplier to advance their company's sustainability goals and improve KPIs. 

If the process is initiated by the buyer, they can add Givewith to their request for proposals (RFPs). In this process, their supplier agrees to direct a small percentage of their total transaction to a nonprofit mutually agreed upon with the buyer. 

On the flip side, sellers can add Givewith to their sales proposals to use social impact as a unique sales differentiator to close more deals. Research by BCG shows sellers can see an increase in sales up to 7% and a better return on investment compared with other client acquisition tools like advertising, marketing, PR, events or white papers. 

In response to the crisis, Givewith has developed a COVID-19 Response Initiative, allowing companies to route a small percent of their B2B transactions to fund pre-vetted social impact organizations supporting those affected by the crisis. 

In return, both the buyer and seller receive valuable assets for their business including metrics on the services provided to people in need during the crisis and a variety of high-quality storytelling content such as videos, photos, and press releases to share the impact with their customers, employees, communities, and other key stakeholders. In fact, research by BCG shows that companies that use these assets can see an increase in employee engagement and retention up to 5-7%; a boost in Net Promoter Score (NPS) by up to 7 points; and positively influenced Environmental, Social and Governance (ESG) ratings.

For companies interested in joining the COVID-19 response initiative, Givewith is waiving its typical transaction fees and platform subscription fees until September 1, 2020 so that 100% of the funding generated by these transactions will go to social impact organizations tackling the COVID-19 crisis.  

What is the need are you focusing on?

As governments struggle to support the people and places impacted by the global health crises, public officials are turning to nonprofits to help those that are most at risk. Yet, in a time when needs are growing but government resources are constricted, nonprofits are being asked to do more with fewer resources. 

That’s why we need the business community to step up and help fill the funding gaps the nonprofit community desperately needs.  It’s time we shift to a new paradigm, one that creates a sustainable funding stream to address the fallout from COVID-19 – and, moving forward, systemic issues like climate change, social inequality, educational disparities, and the gaps in the delivery of healthcare, the seriousness of which have been highlighted by the current crisis.

Which type of submission are you sharing?

  • Identifying a gap that needs to be addressed

Describe the business pivot or adaptation in 3-4 sentences.

Imagine a system in which the pool of resources available to nonprofit organizations and NGOs isn’t just an arbitrary percentage of corporate profits—what’s left after business expenses and taxes have been siphoned off. Imagine, instead, an ocean of resources at the top of the funnel, where $16.5 trillion flow annually through business-to-business transactions in the United States alone. Givewith is creating an entirely new kind of service in which businesses derive significantly more in business value than the fraction of the B2B transaction that is directed to the nonprofit, making it the ultimate "win-win".

Do you plan to implement this solution?

  • Yes

Describe the impact that this solution will create in the world.

As businesses and corporations consider how best to address the havoc wreaked by COVID-19, there’s an opportunity to bring this model to scale. We can strengthen economies worldwide, generate billions of dollars in new funding to underwrite social impacts and improve the lives of hundreds of millions of people.

What is the name of your business or organization?


What does your business/company do? Whose needs does your business/company address? Who do you serve?

Givewith is a social impact technology company that brings together companies and nonprofits through innovative solutions to generate new funding for effective social impact initiatives and unprecedented value for businesses by driving sales, profits, and share prices. By leveraging the power of everyday business transactions, Givewith generates new sources of funding for the world’s most effective nonprofits, and precisely measures the outcomes of the funding to help companies translate social impact opportunities into key business KPIs. To learn more about Givewith, visit

What is your profession?

Social enterprise

Where are you located (country)?

The United States and the United Kingdom

Where are you located (region)?

  • North America

What industry is your business/company in?

  • Business/Consulting
  • Customer Experience/Service
  • Entrepreneur/Investor
  • Technology

How many people does your business/company employ?

  • 11-49

How old is your business/company?

  • 2-5 years old

Which classification describes your organization/business?

  • Social Enterprise

What kind of stakeholders and partnerships are needed to pursue this solution?

  • Stakeholders/Partnerships- NGOs
  • Stakeholders/Partnerships- Private Sector

Do you need help building partnerships and finding partners?

  • Yes

If Yes to the above, please share 1-2 sentences describing the specific help you desire.

Givewith already has a robust network of nonprofits, NGOs and social enterprises in our social impact network who are on the front lines of the crisis helping those impacted by COVID-19. What we need now are companies ready to sign on and start using Givewith to generate new funding for these organizations and business value that will help them and their suppliers gain significantly more business value.

Website URL


Join the conversation: