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Fresh Farm Stores

Ensure food security to Urban Dwellers on lock down by providing an Application that links to farmer produce and offers home delivery

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Enhance fresh farms Africa is an organization that tends to address the current food security issue by providing infrastructure and access to fresh food products from farmers through use of Mobile App technology while managing an elaborate supply chain network. We have developed the Fresh farm Stores which is an online platform that allows clients on Lock down to make requests on essential food commodities and get home deliveries within reasonable time at affordable pricing.

 This solution not only addresses the food insecurity that is emerging in urban centers but  will also ensure social distancing which is the new norm ans will also provides crucial source of income to our network of small holder farmers in Kenya after the disrupted supply chain.

What is the need are you focusing on?

Our mobile APP solution will provide access to fresh farm food products such as Vegetables, fruits, meat,cereals and bottled drinking water to Urban dwellers. By use of a smart phone, one would be able to make Orders for the above items and make payments upon confirmation and delivery.We intend to use designated and registered Motor cycle riders to do the deliveries.The organization will ensure farm products are cleaned and packed prior to delivery to avoid contamination.

 small Holder farmers would be in a position to gain incomes from sales of farm produce through Mobile money within  24 hrs of purchase.This will encourage farmers to continue with farming activities dispute the Covid-19 crisis and ensures a new line of supply chain network for farm produce.

Which type of submission are you sharing?

  • Sharing an actual pivot your organization has already made

Describe the business pivot or adaptation in 3-4 sentences.

We are finalizing development of the Fresh farm stores Mobile App that will address the food Insecurity challenges that Urban dwellers are currently experiencing due to lock downs ,closed down food markets and need to maintain Social distancing . We intend to develop an additional farmer App that will enable farmers to register their farm produce and harvest seasons so that we can better manage the disrupted supply chain for farm products. By addressing the gaps highlighted above,we intend to create a minimal shift in mind set and way of doing business by adopting and adjusting to Technology to not only meet food security challenges but also simplify and make easy movement of farm produce to end consumers with minimal disruption.

Do you plan to implement this solution?

  • Yes

Describe the impact that this solution will create in the world.

we intend to ensure social distancing in maintained in the coming months so as to address the Covid-19 Crisis by providing a platform that will allow access to farm produce and Safe bottled drinking water. We will address food insecurity issues by not only providing Incomes to Small holder farmer for supply of farm produce, but also ensure continuous production of fresh food produce including vegetables, cereals,fruits and meat products by addressing the disrupted supply chain through offering Logistical support, packaging and Delivery components to the value chain. Our Mobile technology App will not only provide access to farm produce, but also offer a simple, affordable and efficient way for farmers to market their farm products, project harvest seasons and keep up with current price trends for items within their areas of farming and beyond.

What is the name of your business or organization?

Enhance Fresh Farm Africa

What does your business/company do? Whose needs does your business/company address? Who do you serve?

Enhance Fresh Farm Africa Our vision is to empower the smallholder farmer towards practicing sustainable Farming by providing infrastructure and access to markets while offering Retailers and Consumers with Fresh and Affordable Farm produce consistently thus addressing food insecurity challenges and healthy food production. Our mission is to To Develop, commercialize and Scale Reliable and affordable technology that will meet the daily needs of Small Holder farmers in Kenya. we are addressing food Insecurity challenges by providing access to fresh farm products to consumers within urban centers in Kenya and providing incomes to small holder farmers who are suffering from the disrupted supply chain for farm products.

What is your profession?

I work in the Social Impact sector as a financial expert

Where are you located (country)?


Where are you located (region)?

  • Eastern Africa

What industry is your business/company in?

  • Agriculture/Farming

How many people does your business/company employ?

  • 11-49

How old is your business/company?

  • 1-2 years old

Which classification describes your organization/business?

  • Social Enterprise

What kind of stakeholders and partnerships are needed to pursue this solution?

  • Funding- Grants
  • Funding- Loans
  • Funding- Investment
  • Stakeholders/Partnerships- NGOs
  • Stakeholders/Partnerships- Private Sector
  • Stakeholders/Partnerships- Government
  • Stakeholders/Partnerships- Grassroots/Community Groups

Do you need help building partnerships and finding partners?

  • Yes

If Yes to the above, please share 1-2 sentences describing the specific help you desire.

Agriculture Based Organizations that have link to small holder farmers from different parts of Kenya. Value addition organizations that have products that can improve farm production. Organizations that need supply of fresh farm produce

What do you think are the main barriers to implementing this solution?

Financial constraints- we are in need of financing to help us set up a comprehensive structure and network that will help address Cold storage constraints, transportation,and human resource needs.

If you are currently working on a pivot, what have you learned so far?

1. Vegetable supply chains in Kenya are fragmented and informal, resulting in low prices for small holder farmers. This means different players at different stages from the crop production stage till the end consumer. 2. The Market is dominated by Informal Traders –these are self-employed men and women who are not associated with any registered business. These traders simply have relationships with farmers and use cash to build relationships 3. Broker’s control: the Distribution markets is dominated by an organized outfit in form of brokers who have connections to government authorities and deny any new entrant or farmer to sell directly to retailers in the markets. Who have to go through them. They are basically the ones who benefit the most from the supply chain and impose pricing for products 4. Access to fresh produce Market: Most people buy from local Retailers(Mama mbogas and few from supermarkets and local markets for direct consumption

Are you aware of any open source efforts, hackathons or other collaborative efforts related to your solution? Are you participating in these efforts?

Yes, BFA Global-Impact of COVID-19 on financial lives in 8 countries over 2 weeks CGAP-Essential services in times of crisis.

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Fresh farm stores process flow


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