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Families Facing End-of-Life Easily Connect with Certified Death Doulas, Certified Funeral Celebrants, and Licensed Grief Counselors connects families seeking end-of-life guidance with independent, end-of-life professional service providers.

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Written by connects families seeking end-of-life guidance with independent, end-of-life professional service providers such as certified death doulas, certified funeral celebrants, and licensed grief counselors. End-of-LIfe Professionals (ELP) platform with serve as a lead generation, business development, and payment processing tool for client professionals.  Independent ELP are those end-of-life care givers who work directly with families and are growing their business independent of a funeral home/counseling practice or other established incumbent provider.

Families will use the ELP platform to search for certified and licensed service providers throughout the USA and Canada.

ELPs will have listing pages on the platform that describe the services they offer and the markets they serve.  The listing pages will host video, images, text, as well as a customer input form that families will use to make contact with the provider.  ELPs will also use the platform to bill and receive payment from their client families.  ELPs will pay i) a monthly subscription fee to be on the platform; and ii) 15% commission for payments received from families via the payment processing function on the platform. will be the "" of independent, certified and licensed, end-of-life service professionals.

What is the need are you focusing on? will focus on the increasing need for trusted and trained end-of-life professionals made apparent by the COVID-19 pandemic, by the aging of the baby boom generation, as well as the increased need for families to be proactive in end-of-life discussions and planning.

Which type of submission are you sharing?

  • Sharing a pivot idea your organization is considering or could consider

Describe the business pivot or adaptation in 3-4 sentences. is currently operating as an end-of-life lead generation tool for cemeteries and for (cremated remains) scattering service providers. is currently operating as a lead generation and billing/payment processing platform for independent caregivers. has the industry contacts to reach end-of-life service providers while has the existing technology platform to offer lead generation and bill/payment processing functionality. Either organization can pivot to serve the new and emerging segment of ELPs; the ideal solution would be a collaboration between and

Do you plan to implement this solution?

  • Maybe-with additional support

Describe the impact that this solution will create in the world.

The development of an ELP platform will make it easier for families to locate trained professionals and hire them. Because all ELPs will be certified doulas and celebrants and licensed grief counselors (by the appropriate organizations), families can hire professionals with confidence. The ease of locating ELPs will also aid in the development and growth of this new and emerging market, thus increasing the ranks of doulas, celebrants, and grief counselors at a time when the expected number of deaths in the US is expected to rise with the aging of the baby boomers. With the number of deaths in the US expected to reach 3.0 million annually, and assuming at least 50% of families utilize at least one of the ELP services, the proposed idea has the potential to impact 1.5 million families and more annually. The ELP platform could be developed, build, and launched within 3-5 months.

What is the name of your business or organization?

What does your business/company do? Whose needs does your business/company address? Who do you serve? connects families in possession of cremated remains with scattering services and cemeteries where those remains may be laid to rest. Our business meets the needs of cemetery owners who are losing client-families due to the rising cremation rate and the increased tendency of families to take cremated remains home. Our business also meets the needs of families that are increasingly likely to choose cremation as an end-of-life option and who need a comprehensive , online resource to search for and connect with options to lay cremated remains to rest.

What is your profession?

I am an entrepreneur active in the end-of-life profession and an advocate for environmentally-sustainable (green) burial practices.

Where are you located (country)?

United States of America

Where are you located (region)?

  • North America

What industry is your business/company in?

  • Technology

How many people does your business/company employ?

  • 0-10

How old is your business/company?

  • 2-5 years old

Which classification describes your organization/business?

  • Business

What kind of stakeholders and partnerships are needed to pursue this solution?

  • Stakeholders/Partnerships- Private Sector

Do you need help building partnerships and finding partners?

  • Yes

If Yes to the above, please share 1-2 sentences describing the specific help you desire.

The ideal partnership would be with a technology partner/investor similar to; a tech partner with experience building/integrating a billing/payment platform into an existing lead generation/business development technology tool.

What do you think are the main barriers to implementing this solution?

The main barrier is capital to build out the ELP platform. Beyond capital, another barrier is identifying the right technology partner to expand the current platform.

If you are currently working on a pivot, what have you learned so far?

More than anything, we have learned that technology platforms are incredibly pliable and may be adopted to meet the needs of many new stakeholders in many new markets. As we have discussed/shared the idea of the ELP platform, we have seen interest from estate planning attorneys as well as financial advisors to be included on the platform.

Are you aware of any open source efforts, hackathons or other collaborative efforts related to your solution? Are you participating in these efforts?

Yes, the Polsky Center at the University of Chicago hosts periodic hackathons. Once the stay-at-home order has been lifted in Illinois, we will participate in those events as they resume scheduling.

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