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Destination-led to Human-led Travel

The new age of travel could start with virtual experiences with local guides that continue offline to in-person adventures.

Photo of Anita Lin
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What if you had a virtual tour of a local artisan's studio in Thailand before going to Thailand to visit the artisan? What if we travelled to meet local community members rather than visiting tourist attractions? 

The new age of travel could be hyper-intimate, personal, and unique for each traveller.

What is the need are you focusing on?

This period of isolation has led us to long for human connection and new experiences, driven by our seemingly mundane and routine day-to-day. And, with the global community is facing a common risk, we're compelled to somehow come together in this adversity. With our safety at risk, we are turning to the virtual world to find connections in the global community and subsequently, new experiences.

Which type of submission are you sharing?

  • Identifying a gap that needs to be addressed

Describe the business pivot or adaptation in 3-4 sentences.

COVID-19 has halted travel across the world and social distancing leaves us enclosed in our homes for weeks on end. And, our human desire to connect and try new experiences has not dwindled. Virtual experiences may not trump in-person travel but it offers a newfound opportunity for users to connect directly with local businesses. These intimate experiences (from virtual cooking classes, sight-seeing video tours, or meeting special dogs on Zoom) may drive consumers to shift from traveling for the destination to traveling for the people that they may have met online first.

Do you plan to implement this solution?

  • No

Describe the impact that this solution will create in the world.

This could popularize conscious travel in the mainstream - impacting the global travel economy. When you build a connection with locals, you feel a sense of responsibility to them and their home. This could address the risks of over-tourism and preserve homes/reserves/heritage sites across the world. At the same time, visiting tourists may fundraise, invest, or donate to vulnerable communities. Ultimately, the world could become more empathetic by connecting with people outside their circles, gaining perspectives, and feel more interconnected than ever before.

What is your profession?

Consultant, Strategy

Where are you located (country)?


Where are you located (region)?

  • North America

What industry is your business/company in?

  • Business/Consulting


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