Clickable is a Food + Entertainment + Health app. It is dedicated to providing healthy food ideas through mouth-watering videos. You tap on the burger you see in the video and can directly order it then and there. You do so using smart AI implemented in the app UI. Also, have a mini dance party with us while you wait for your food!
By selling products through videos, the platform gives local shops and restaurants to restart businesses, by rebuilding trust. It's a means to survive this crisis through a simple, engaging innovative intervention and it gives customers a new way to support these businesses while enjoying their time doing it.
Clickable is focusing on a new wave of interactive entertainment rather than traditional E-Commerce methods which helps users quickly deploy better-eating habits during the lockdown that are converted into healthier lifestyle routines in the future.
Through Clickable, we are trying to achieve a few things :
1. Connecting small businesses, restaurants, bakeries, and home or family-run businesses back to there customers. Using technology to rebuild trust, as the videos could translate where and how the food was made. Customers, who miss their regular local favorite eatery get a chance to have a moment of joy.
2. The app alternatively suggests users to Prepare the meal themselves, which in turn lets them tap into the network of local grocery stores.
3. Through both options, Clickable suggests its users' healthy options as alternatives. For example, If a certain ingredient is available within walking distance, the app highlights that option as a healthier choice versus waiting for the ingredient to be delivered the next day, (This is also keeping in mind that some countries (like Milan) are in Phase 2 or opening up lockdown, where localized activities and movements have been permitted). [Being cooped up at home has instilled panic amongst people. Have means to talk short trips outside home locally could break that stigma and prepare people for the future of moving around with needed precaution as everyone learns to resume lives with the virus still around.]