Bright by Text is a digital education platform for parents of children aged prenatal to age eight designed to stimulate early interactions. We are uniquely positioned to motivate learning and creativity from home, healthy habits, physical activities, caregiver confidence and encouragement (i.e. “You’ve got this!”), and more. We have developed a unique community messaging service for our partners across the country that can send relevant information to families in specific zip codes. One example of these messages is, “The Denver Public Library will be hosting LIVE storytimes! Monday - Friday! @ 9:00AM -Spanish, @ 10:00AM Toddler and @ 12:00PM All Ages.” with a link to the schedule. This message was sent to 2,500 families and received a click-through rate of 40%, resulting in above-average attendance of an incredible resource.
Our model is to curate aggregated content from early childhood experts, so our existing relationships with PBS, Sesame Street, and the CDC were catalysts to begin sharing their information to our subscribers to make sure they feel informed and prepared. Aligning with the shelter-in-place guidance from CDC and WHO, we removed messages from our core content related to playdates and other public gatherings and outings, making room to accommodate distribution of the most relevant information and latest resources pertaining to the COVID-19 pandemic. For example we sent this message to all subscribers, “Are play dates okay these days? What about seeing grandparents? Pediatricians from the AAP have advice. Spoiler alert: many answers are no.” with a link to a page on the healthychildren.org website featuring the most up to date social distancing guidelines.