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Bridge Bridges:Allowing BoP and BoP- Women Engaged SME Businesses to Survive, Thrive and Triumph

A crowdfunding pay it forward ,Training and Virtual Sale platform for Women Owned SME's affected by COVID-1

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Across the African continent, informal work is the main source of employment, accounting for 85.8%. (The figure stands at 40% across the Americas.) And across East Africa, women make up the majority of the share of informal employment in total (92.8 percent), while men aren’t too far behind (74.8 percent), according to the International Labour Organization (ILO). A growing, young population faces a dearth of training and employment opportunities, while at the same time commodities-based industries—such as agriculture, mining, and oil—do little to cultivate high-quality formal employment

In Kenya an estimated an estimate of 40% of small informal businesses have been forced to shut down due to low demand for goods and services, low sales, low income and difficulties in sustaining business cost.In a recent report, prepared by the Ministry of Labour and Social Protection, indicates that all the 133,657 lost jobs so far are in the formal sector and the number excludes employees on unpaid leave and those who have taken pay cuts.About 58.1% of Kenyans in informal employment have been affected.The informal sector accounts for 84% of total employment created by the economy (8 out of every 10 people in employment in Kenya works in the informal sector).

This is not only a local, country , continental but a global challenge

What is the need are you focusing on?

Unemployment and women’s over-representation in the informal sector heightens their vulnerabilities during crises.The International Labor Organization estimates that 195 million jobs could be eliminated globally due to the pandemic, with a majority in sectors predominated by women. Furthermore, over 740 million women around the world work in the informal sector and as low-wage workers, employment that is vulnerable to elimination due to COVID-19 and which often lacks protections against exploitation and harassment.The current COVID-19 crisis deeply impacts women, men, girls, boys and other genders differently. While men make up the majority of those who have died from the virus, women and girls bear the brunt of disproportionate care burdens,disruptions in income and education, poor access to health and other essential services, greater risk of being dispossessed of land and property, and gender digital and pay gaps. 

Which type of submission are you sharing?

  • Identifying a gap that needs to be addressed
  • Sharing a pivot idea your organization is considering or could consider

Describe the business pivot or adaptation in 3-4 sentences.

Fund and implement programming to address the specific economic impacts on women globally, especially lower income, migrant, and other marginalized women. Measures include resources for women entrepreneurs to pivot their businesses to e-commerce, promote remote working, and expand into high-demand markets due to COVID-19, as well as funding for financing and capital to support economic recovery.Our effort include outreach to women and other marginalized populations to ensure they have meaningful access to financing, capital, and other financial services at the same rate as men; Prioritizing consumer protection safeguards, especially at microfinance level, to ensure women are not driven into a cycle of debt in response to COVID-19. Where possible, prioritize cash- and savings-led approaches to support very poor populations;

Do you plan to implement this solution?

  • Yes

Describe the impact that this solution will create in the world.

Transforming the struggling small and medium industry in Covid and Post COVID-19 landscape globally and impacting millions of families in the process and to demystify the ‘Missing middle informal business’

What is the name of your business or organization?


What does your business/company do? Whose needs does your business/company address? Who do you serve?

What is your profession?

Social Entrepreneur

Where are you located (country)?


Where are you located (region)?

  • Eastern Africa

What industry is your business/company in?

  • Arts/Entertainment
  • Business/Consulting
  • Entrepreneur/Investor
  • Non-Profit/Philanthropy
  • Social Work
  • Unemployed

How many people does your business/company employ?

  • 0-10

How old is your business/company?

  • 1-2 years old

Which classification describes your organization/business?

  • Social Enterprise

What kind of stakeholders and partnerships are needed to pursue this solution?

  • Funding- Grants
  • Stakeholders/Partnerships- NGOs
  • Stakeholders/Partnerships- Private Sector
  • Stakeholders/Partnerships- Government
  • Stakeholders/Partnerships- Civil Society Groups
  • Stakeholders/Partnerships- Grassroots/Community Groups

Do you need help building partnerships and finding partners?

  • Yes

If Yes to the above, please share 1-2 sentences describing the specific help you desire.

We currently bootstrapping and utilizing our own limited resources to meet our milestones we need partners to help us in building and proving social business model and strengthening key capabilities and Funding

What do you think are the main barriers to implementing this solution?

Getting funding partners

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