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Indonesiakuat: A hub that enables micro and small creative industry players to pivot

We enable creative industry players to pivot by creating a hub that allows them to access funding, market, resources, network, and guidance.

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Problem

Not everybody can pivot in this hard time. According to our survey conducted in March-April 2020 to more than 400 creative industry players, 98% of the respondents stated that their business is negatively impacted by the pandemic, however, only 37% of them are able to pivot due to lack of capital and knowledge, limited access to the market, limited resources and other constraints. Most of the businesses failed to pivot are the micro and small businesses and they need assistance due to their limitation.

Solution

We try to solve this problem by creating a movement, which in turn, transforms into an integrated hub that connects micro and small creative businesses (from IP, content creators, fashion business,  culinary business, and others creative sub-sectors) with the market that has immediate protective demand, government, network, and other resources that they need in order to pivot. By creating this movement in the spirit of mutual alliances, we are able to utilize and optimize resources, expertise, and network and enable us to create economies of scope, economies of scale, and effective division of labor and help the micro-business to utilize the share-resources. 

In short, what we do are:

  1. Network with government agencies and corporates
  2. Network and establish partnerships with high profile media, IP creators, local brand
  3. Recruit volunteer to run the cause
  4. Educate micro and small businesses on how to pivot
  5. Create a campaign in order to generate  demand for them (using our creative resource and media network)
  6. Coordinate the supply fulfillment, and help them distribute the pivot product.
  7. Educate and assist them to build a resilient sustainable business plan 


Current focus: 1st Milestone

Currently, there are three problems that we need to solve immediately, which are:

  1. the lack of PPE especially in the first-level medical facilities;
  2. lack of awareness to use a non-medical mask when people need to go to the public facilities; and
  3. the economic impact on the micro and small businesses. 


Responding to these issues, in the first phase of our movement (slides deck attached), we started out by creating two sub-movements i.e. (1) the one million non-medical mask movement and (2) one hundred thousand hazmat coverall movement to be distributed freely to direct beneficiaries i.e. the medical facilities (hazmat) and the people (non-medical mask). We create a campaign in both online and offline channels and coordinate donations from corporations and individuals. 

Using the donation funds, we fulfilled the need for masks and hazmats by giving the production order to micro and small creative businesses (after previously helping them to pivot by giving them guidance), and help with the supply problem. With these sub-movements, we contribute to the effort of flattening the curve while helping the micro and small business to pivot and survive by providing them new demand.

In the next phase, we plan to train the micro and small business in the creative economy sector to create a sustainable pivot plan, create a platform to connect them with the market, funding sources, develop the market, and tap into the global market.




What is the need are you focusing on?

In the first phase of our movement, in order to address to three main issues that we are facing right now (the lack of PPE especially in the first-level medical facilities; lack of awareness to use a non-medical mask when people need to go to the public facilities; and the economic impact on the micro and small businesses), we focus on starting out the movement by networking with related partners and stakeholders (see attached figure), creating a campaign, and coordinating donation to fulfill the shortage of hazmat coverall in the first-level medical facilities and the non-medical mask to be distributed to the public in need. The production is then assigned to micro and small creative industry business to help them pivot and survive.




Which type of submission are you sharing?

  • Sharing an actual pivot your organization has already made

Describe the business pivot or adaptation in 3-4 sentences.

The founders come from several different business backgrounds, in order to help the smaller industry player pivot, we team up and create a foundation. We created a campaign and encouraged the expert, volunteers, micro and small business to join in a mutual alliance, working hand in hand to share resources and create a hub. We coordinated the utilization of resources by creating demand, providing supply, provide access to government agencies, provide access to the funding sources. We managed to help them pivot and create new demand for micro and small businesses, and in the attached picture is one of our local brands that have successfully pivoted in response to the situation.

Do you plan to implement this solution?

  • Yes

Describe the impact that this solution will create in the world.

The micro and small business will be able to pivot despite their size as well as the constraints and limitation that they face. Up until now, we are able to empower more than 20 micro and small businesses, distributing more than 100.000 masks and helping more than 50 medical facilities. We aim to help more than 50 micro and small businesses in the near future and help them to create more than 3.000 man-month jobs. With this kind of movement, micro and smaller business will become more resilient in the future and can grow quickly due to improved access to shared-resources.

What is the name of your business or organization?

Aliansi Indonesia Kuat Foundation

What does your business/company do? Whose needs does your business/company address? Who do you serve?

We help micro and small businesses in the creative sector to overcome the economic impact of the pandemic by: 1. Network with government agencies and corporates 2. Network and establish partnerships with high profile media, IP creators, local brand 3. Recruit volunteer to run the cause 4. Educate micro and small businesses on how to pivot 5. Create a campaign in order to generate demand for them (using our creative resource and media network) 6. Coordinate the supply fulfillment, and help them distribute the pivot product. Educate and assist them to build a resilient sustainable business plan

What is your profession?

general secretary of the foundation

Where are you located (country)?

Indonesia

Where are you located (region)?

  • South-eastern Asia

What industry is your business/company in?

  • Academia/Research
  • Activist/Community Leader/Organizer
  • Non-Profit/Philanthropy

How many people does your business/company employ?

  • 0-10

How old is your business/company?

  • Less than 1 year old

Which classification describes your organization/business?

  • Nonprofit/NGO

What kind of stakeholders and partnerships are needed to pursue this solution?

  • Funding- Grants
  • Stakeholders/Partnerships- NGOs

Do you need help building partnerships and finding partners?

  • Yes

If Yes to the above, please share 1-2 sentences describing the specific help you desire.

We need partners to develop the system and platform that allow more collaborations. We also need global partnerships in order to give the small industry to tap into the global market.

What do you think are the main barriers to implementing this solution?

lack of funds and resources because we still rely on volunteers.

If you are currently working on a pivot, what have you learned so far?

That we need to collaborate more in order to create impact, especially to help micro and small business, which currently facing a lot of constraints, to survive.

Are you aware of any open source efforts, hackathons or other collaborative efforts related to your solution? Are you participating in these efforts?

No

Website URL

indonesiakuat.org

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