Not everybody can pivot in this hard time. According to our survey conducted in March-April 2020 to more than 400 creative industry players, 98% of the respondents stated that their business is negatively impacted by the pandemic, however, only 37% of them are able to pivot due to lack of capital and knowledge, limited access to the market, limited resources and other constraints. Most of the businesses failed to pivot are the micro and small businesses and they need assistance due to their limitation.
We try to solve this problem by creating a movement, which in turn, transforms into an integrated hub that connects micro and small creative businesses (from IP, content creators, fashion business, culinary business, and others creative sub-sectors) with the market that has immediate protective demand, government, network, and other resources that they need in order to pivot. By creating this movement in the spirit of mutual alliances, we are able to utilize and optimize resources, expertise, and network and enable us to create economies of scope, economies of scale, and effective division of labor and help the micro-business to utilize the share-resources.
In short, what we do are:
- Network with government agencies and corporates
- Network and establish partnerships with high profile media, IP creators, local brand
- Recruit volunteer to run the cause
- Educate micro and small businesses on how to pivot
- Create a campaign in order to generate demand for them (using our creative resource and media network)
- Coordinate the supply fulfillment, and help them distribute the pivot product.
- Educate and assist them to build a resilient sustainable business plan
Current focus: 1st Milestone
Currently, there are three problems that we need to solve immediately, which are:
- the lack of PPE especially in the first-level medical facilities;
- lack of awareness to use a non-medical mask when people need to go to the public facilities; and
- the economic impact on the micro and small businesses.
Responding to these issues, in the first phase of our movement (slides deck attached), we started out by creating two sub-movements i.e. (1) the one million non-medical mask movement and (2) one hundred thousand hazmat coverall movement to be distributed freely to direct beneficiaries i.e. the medical facilities (hazmat) and the people (non-medical mask). We create a campaign in both online and offline channels and coordinate donations from corporations and individuals.
Using the donation funds, we fulfilled the need for masks and hazmats by giving the production order to micro and small creative businesses (after previously helping them to pivot by giving them guidance), and help with the supply problem. With these sub-movements, we contribute to the effort of flattening the curve while helping the micro and small business to pivot and survive by providing them new demand.
In the next phase, we plan to train the micro and small business in the creative economy sector to create a sustainable pivot plan, create a platform to connect them with the market, funding sources, develop the market, and tap into the global market.