I was reading about this cool gathering called BOOKS & BEER.
Its a book swap event, where people who like books and/or beer can meet.
Who doesn't like books or beer... at least one of them or both!?
I think the typical big challenge in getting a community or club to start/grow right at the early stage is to:
1. Attract people who have similar interests & passions
2. Give them an easy activity to break the ice
3. Attract enough to reach a critical mass
4. Do something fun...
Books & Beer strikes me as such a simple yet powerful concept that can appeal to such a wide range of people. Just create the opportunity for people to meet and befriend one another - lower the barrier to friendship and make it easy to find things in common! This is useful in a country where meeting people spontaneously, striking up a conversation, etc, is still something quite new and takes some getting used to.
Melissa and Eileen, founders of Books & Beer.