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Community Engagement = Real Estate value indicator

Neighborhood activity centers are setup by the city. Local residents organize a program of sustained activities relevant to the community. These programs are scored and popularized in the real estate market to create economic value for the community.

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1) The movement to think more socially is growing but for it to be effective everyday life in our neighborhoods must ring true to that perspective. Otherwise these remain the borrowed perspectives of an alternate or future self.

2) The model described below builds on the idea of the excellent network of community activity centers in Zurich, Switzerland (18 centres, city population 365,000 -  http://wwv.gz-zh.ch/gz-schindlergut/). The key additional component is to feed this social value creation into economic value to incentivize local residents. 

3) The model also has parallels to the HUB (social entrepreneurship forum and facility, example: http://zurich.the-hub.net/). It complements ideas like the HUB with a more organic intuitive self organized highly local network of people, who are then better prepared to authentically engage in the more organized communities like the HUB.

Objectives:

i) emphasize the community component in people's quality of life assessment and, therefore, in their real estate decision making.

ii) create strong economic self-interest for local residents to build community engagement and culture, and enable real estate value creation as a reward for performing communities

iii) promote healthy neighborhood identities, affiliation, and competition

iv) once a community-oriented dynamic takes hold among local residents, the programs can engage and problem-solve beyond the community.

Implementation:

a) Develop a network of neighborhood community centers. These could be housed in vacant public building space, within local administration buildings, in public parks, etc.

b) A co-ordinator helps local residents organize themselves and develop a dynamic program of activities relevant to the community (encourage amateur artists, get your hands dirty, learn by doing, engage teenagers, dad-kid bonding, etc).

c) A social media strategy provides recognition for the active participants in both their individual networks and the community itself.

d) A standard scoring process is developed and each neighborhood program is periodically rated. The ratings are promoted as a cool social indicator, popularized by real estate intermediators (who benefit from more factors for differentiation), and have a direct impact on rental and purchase price levels.

e) at a later stage, provide high-scoring neighborhood programs with opportunities  for greater engagement with for example: openIDEO, social investment clubs, innovative work at local universities and foundations.

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