From the Clean Up Australia website: "In 1989 an 'average Australian bloke' had a simple idea to make a difference in his own backyard - Sydney Harbour… Clean Up Sydney Harbour Day in 1989 received an enormous public response with more than 40,000 Sydneysiders donating their time and energy to clean up the harbour… The next year Clean Up Australia Day was born. Ian and his committee believed that if a capital city could be mobilised into action, then so could the whole nation. Almost 300,000 volunteers turned out on the first Clean Up Australia Day in 1990 and that involvement has steadily increased ever since."
Their site also provides resources such as emissions calculators, fact sheets and fun stuff like an interactive recycling game and a showcase of green artists. They partner with corporates but initiatives like this could also partner with local body or national governments to engage citizens in their own communities. http://www.cleanup.org.au/au/
How might we scale local efforts of community action – uniting national pride and action? How might we empower folks to feel that they can be part of community solutions rather than waiting for top-down action? How might we brand community initiatives to attract participation and nurture local pride?