Develop an infrastructure to enable people to meet up for a “potluck” meal that will not only enable them to enjoy good food and meet people but also to engage in discussing topics on how to make their community better. [Definition of “potluck” http://en.wikipedia.org/wiki/Potluck ]
Phase 1: Objective is to develop a website to market and educate people on Dish In - Dish Out (DI-DO). Specifically the website will provide details on how to organize and implement a successful DI-DO event (a 7 step process), tools to assist, e.g. invitations, recipes, overall tips, and pictures/videos of past DI-DO events.
Ideas on how to get people to attend the first DI-DO events:
(a) Have a local "celebrity chef" or celebrity who likes to cook attend the first DI-DO event(s). Have the celebrity bring a potluck.
(b) Make the "issue" that is being discussed at the DI-DO event be a "issue" that a local celebrity is passion about, thus would provide incentive for celebrity to attend.
(c) Work with the local media to make the DI-DO event a Public Relations (PR) blitz. Make the "issue" being discussed a concern that the media would want to cover, e.g. a issue that truly affects the community.
Phase 2: Goal is to expand DI-DO into newer markets, e.g. kids and stay-at-home parents. Other markets will be identified during Phase 1.
Phase 3: Purpose is to further expand DI-DO into other OpenIDEO projects that are helping connect people to develop better communities. Example is to pair up with "Flash Markets", which are ad-hoc markets that pop-up in communities for local vendors to sell their goods, to incorporate DI-DO events at the market. Other OpenIDEO projects where DI-DO can occur will be identified during Phase 1.
Business Model Generation Canvas:
Used the Business Model Genration Canvas (http://www.businessmodelgeneration.com/canvas) to brainstorm the DI-DO business model. See attached document (DIDO Biz Model.pdf) for details on the revenue, cost, activities, partnership, etc.. for DI-DO.
- Develop a website to inform people of potluck events and topics to be discussed
- Government or private company provide incentives for people to join potluck, i.e. vouchers to buy food to bring to potluck
- The “topics for discussion” should be very specific to the community where the “potluck” is being held. For example, if the community is having waste management issues, then a “topic for discussion” can ideas on how the community can improve in reuse/recycle/reduction.
- Per Christine's & Meena's comments: Develop toolkits that will enable the potluck concept to spread:1) downloadable invites and responses;
2) checklist/to-do list for the event;
3) downloadable name tags;
4) hints for planning the next event;
5) recipe book template;
6) place for positive images of community events.