CONCEPT: People are coming up with great ideas to make Singapore a better place. To engage the Singaporean community to take action on these ideas, I suggest the Singaporean government develop a website to communicate the various projects/events focused on making Singapore better. The site will allow people to create accounts so they can track their participation. Participation earns points. High scoring participants will be “recognized” by having their account (with picture if desired) on the homepage. Additionally, companies can sponsor projects via providing gift certificates or cash. The gift certificates/cash will go to the high scoring participants. Incentives for companies to sponsor are: good branding opportunity, support projects/events that improve their business directly/indirectly or good social responsibility opportunity.
· At each event/project, a process needs to be in place so people can get points for participation
· Weekly local news (print & TV) broadcast information on the latest “projects” and shows the top scoring participants
· Add a “Challenge” function so people can invite friends to complete a project with them; user will get points for each person he/she invites that ends up participating in the project
· Link to social media sites (facebook, google+, LinkedIn, Pinterest, etc) for more opportunities to educate the public on projects/events and to further “recognize” top-scoring participants