The beliefs and behaviors of communities can strongly affect our ability to respond to outbreaks. When communities are recognized, mobilized and incentivized the right way, they are more likely to participate in surveillance activities, assist with the deployment of vector control tools (ex. protective clothing, repellents, screens, etc.) and focus on effective personal and household protection. On the other hand, a lack of meaningful community engagement might lead to misinformation, distrust of the health system, and an unwillingness to adopt behaviors that might prevent further spread of disease.
How might we engage communities in powerful ways to take an active role in protecting themselves, their families and their communities from Zika?